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Title: Direct Marketing Techniques: Building Your Business Using Direct Mail and Direct Response Advertising by Lois K. Geller ISBN: 1-56052-474-X Publisher: Crisp Pubns Pub. Date: October, 1998 Format: Paperback Volumes: 1 List Price(USD): $13.95

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Average Customer Rating: 5 (4 reviews)

Rating: 5
Summary: Great little book!
Comment: Even though I have an MBA in marketing, I still learned something new from this book! It's a fast-reading book with useful tips, exercises and interactive tools that can be very useful for someone who has their own business. The only flaw with this book is that it does not include a direct e-mail section. Other than that, I highly recommend it. Especially for this price, you can't go wrong!

Rating: 5
Summary: Easy to read and put to practical use
Comment: As a freelancer, I always thought direct marketing was for "the big guys." But after I read this book, I realized there were many ways I could use it to market myself. The book is very user-friendly and includes plenty of examples that make putting Ms. Geller's suggestion into use quick and easy.

Rating: 5
Summary: This book has really helped me to build our business
Comment: Our business is home baked products. We started with a local bakery and now we've gone national. This book helped us make a lot of "dough" as we've expanded into the catalog business -- this year grossing over 1 million dollars!

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