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Title: Agency Compensation: A Guidebook by Stanley Beal, David Beal ISBN: 1-56318-072-3 Publisher: Association of National Advertisers Pub. Date: September, 2001 Format: Paperback List Price(USD): $50.95 |
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Title: The Advertising Agency Business: The Complete Manual for Management & Operation by Eugene J. Hameroff, Herbert S., Jr. Gardner ISBN: 084423169X Publisher: McGraw-Hill/Contemporary Books Pub. Date: February, 1998 List Price(USD): $39.95 |
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Title: Guidelines For Advertiser/Agency Contracts by Lawrence J. Flink ISBN: 1563180707 Publisher: Association of National Advertisers Pub. Date: 16 February, 2001 List Price(USD): $37.95 |
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Title: Advertising Age Handbook of Advertising by Herschell Gordon Lewis, Carol Nelson, Herschell Gordon Lewis, Rance Crain ISBN: 0844224480 Publisher: McGraw-Hill/Contemporary Books Pub. Date: January, 2000 List Price(USD): $24.95 |
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Title: Truth, Lies and Advertising : The Art of Account Planning by Jon Steel ISBN: 0471189626 Publisher: John Wiley & Sons Pub. Date: 20 February, 1998 List Price(USD): $40.00 |
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Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Pub. Date: 12 March, 1985 List Price(USD): $24.00 |
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