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Title: International Retailing by Brenda Sternquist ISBN: 1-56367-103-4 Publisher: Fairchild Publications Pub. Date: 01 February, 1998 Format: Hardcover Volumes: 1 List Price(USD): $61.00

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Average Customer Rating: 4 (1 review)

Rating: 4
Summary: Excellent coverage of a broad subject
Comment: As international retailing grows, American business managers must understand more and more cultures in depth. This book pulls together information and theories from psychology, sociology, marketing, finance, and cultural anthropology in an attempt to inform the reader about major differences between buying cultures. The author introduces general information and then reviews specific areas of the world. Cases about actual companies are included which can be used to illustrate the chapter points. A good start on an evolving subject.

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