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The 50 Best (and Worst) Business Deals of All Time

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Title: The 50 Best (and Worst) Business Deals of All Time
by Michael Craig
ISBN: 1-56414-477-1
Publisher: Career Press
Pub. Date: 15 October, 2000
Format: Hardcover
Volumes: 1
List Price(USD): $21.99
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Average Customer Rating: 5 (4 reviews)

Customer Reviews

Rating: 5
Summary: Highly Recommended!
Comment: Michael Craig, a securities attorney, describes the basis for success or failure in 50 big money business deals. He examines the strategy, risks and personality dynamics involved. Craig highlights 10 rules for success he gleaned by observing patterns in these deals, rules you can apply to your own business transactions. This well-crafted book groups several deals to illustrate each rule, although many of the deals reflect several principles. At the end of each story, the author recaps the lesson at hand and explains what went right or wrong. While executives, company owners, and those who do deals for them will find this book especially valuable, we at getAbstract also recommend it to general readers, who will enjoy reading these inside accounts of well-publicized deals.

Rating: 5
Summary: Michael Craig at his best
Comment: After having read many business and political articles by Michael Craig, I'm glad to see his talent has finally been noticed by publishing houses. This book is not only entertaining but a must read for anyone in business or anyone considering starting a business. Oh, to have this book 100 years ago!!!

Rating: 5
Summary: Terrific book -- readable, smart, even fun
Comment: This is when business is at its most exciting -- when the façade of carefully laid plans and beautifully executed plays fades into a reality of last-minute decisions, Hail Mary passes and ego-driven competitiveness. This book looks at 50 such moments, dividing them into ten categories, such as "Do Your Homework" (The disastrous formation of Cendant from the merger of HFS and CUC Int'l) and "Take Advantage of Your Adversary's Weakness" (John Kluge buys and breaks up Metromedia). From small but critical decisions (Michael Robertson purchases the domain name MP3.com) to gigantic transactions (Quaker Oats acquires Snapple), from those that worked out beautifully (Berkshire Hathaway purchases Coca-Cola stock) to those that failed miserably (Novell acquires WordPerfect), deals are dissected. What emerges is a compelling case that dealmaking, at least as much as running a company or creating products, is what separates good companies from bad.

Mike Craig is one of my very favorite business writers. As he's demonstrated time and again on the website that I edit, he's in possession of one of the rarest traits in business writing: hands-on knowledge of how deals are put together. Having defended, sued, represented and antagonized dozens of public companies over his decade and a half as a corporate attorney, Craig knows how these deals are put together. Better, he knows how to explain them with flair.

This book is at its best when Craig is taking a company to task for a bad decision. Sony's ruinous acquisition of Columbia Pictures is gleefully detailed, from the initial overpayment to the hiring of Peter Guber and Jon Peters at inflated rates to the way Sony laid down when Warner sued them for hiring that duo. You can almost hear Craig giggling as he chronicles the missteps.

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