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Title: Design for Response: Creative Direct Marketing That Works by Leslie Sherr, David J. Katz ISBN: 1-56496-380-2 Publisher: Rockport Publishers Pub. Date: March, 1999 Format: Hardcover Volumes: 1 List Price(USD): $29.99

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Average Customer Rating: 5 (5 reviews)

Rating: 5
Summary: Best book on direct marketing!
Comment: Loved this book. I bought this book after seeing David Katz lecture... His writing style is just as good as seeing him in person! Informative, great examples, persuaded me to create even better direct mail...

Rating: 5
Summary: This book earned money for me, WOW!
Comment: It was directly based upon an inspiration generated from this book, Design for Response, that I sold my latest design project. There are many great examples in this book that have kept me thinking of new projects.

Rating: 5
Summary: useful book, filled with applications for all DM'ers
Comment: I liked this book for its gallery sections, over 200 photographs of great DM examples that spark new ideas and methods of execution. The chapters and discussions are well described and give many references and referals I found useful. I particularly liked the discussion of The new Census 2000 Form and the very clever Otis Elevator campaign based upon a Frank Lloyd Wright letter.

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