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Title: Designing for Children by Catharine Fishel, Leeann Leftwich Zajas ISBN: 1564968006 Publisher: Rockport Publishers Pub. Date: January, 2002 Format: Hardcover Volumes: 1 List Price(USD): $40.00 |
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Title: Creating Ever-Cool: A Marketer's Guide to a Kid's Heart by Gene Del Vecchio ISBN: 1565542568 Publisher: Pelican Pub Co Pub. Date: September, 1997 List Price(USD): $22.00 |
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Title: WHAT KIDS BUY AND WHY : THE PSYCHOLOGY OF MARKETING TO KIDS by Daniel Acuff ISBN: 0684834480 Publisher: Free Press Pub. Date: November, 1997 List Price(USD): $30.00 |
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Title: Kids As Customers: A Handbook of Marketing to Children by James U. McNeal ISBN: 0669276278 Publisher: Lexington Books Pub. Date: July, 1992 List Price(USD): $39.95 |
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Title: The Kids Market: Myths and Realities by James U. McNeal ISBN: 0967143918 Publisher: Paramount Market Publishing Pub. Date: 01 June, 1999 List Price(USD): $54.95 |
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Title: The Business of Children's Entertainment by Norma Odom Pecora, Norm Pecora ISBN: 1572302801 Publisher: Guilford Press Pub. Date: 14 November, 1997 List Price(USD): $35.00 |
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