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Title: Make it Memorable: Writing and Packaging TV News with Style by Bob Dotson, Matt Lauer, Mervin Block ISBN: 1-56625-158-3 Publisher: Bonus Books Pub. Date: 15 September, 2000 Format: Hardcover Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: I've recommended this book to all my clients
Comment: I'm a Radio consultant, specializing in News/Talk stations. Though Bob's book approaches the process from a TV perspective, his advice WILL help Radio news people write crisper, more-interesting copy.

Rating: 5
Summary: Elements of Style for the Electronic Generation
Comment: Bob Dotson is one of the best writers in television today because he knows the language of video as well as production. What's more, he is a wonderful teacher. "Make it Memorable" is a must for anyone who is serious about video storytelling.

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