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Title: Integrated Branding : Becoming Brand-Driven Through Companywide Action by F. Joseph LePla, Lynn M. Parker ISBN: 1-56720-238-1 Publisher: Quorum Books Pub. Date: 30 October, 1999 Format: Hardcover Volumes: 1 List Price(USD): $99.95

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Average Customer Rating: 5 (3 reviews)

Rating: 5
Summary: Effective branding as it should be
Comment: Confused about what branding actually is? Not convinced of how important it is in the success of your organization? Integrated Branding provides a comprehensive view on what branding can do when properly implemented. The unique view on how branding is more than consistent marketing collateral and a fancy logo, Integrated Branding takes the branding process (and results) to a whole different level. This book discusses the process of driving your brand from every facet of the company, and more importantly, why it works.

If you are looking for the best place to start in building your company's brand equity, this is the book for you.

Rating: 5
Summary: The best of the best
Comment: Lepla and Parker are the kings of branding how to. I've read all the latest literature from ries, etc. but this book guides my efforts.

I have gone so far as to contact them in Seatle, however the events of the past few weeks have kept me out of contact.

If you are developing a brand and need guidance, this is the book for you.

Rating: 5
Summary: Takes brand out of the company handbook and into action.
Comment: Integrated Branding is loaded with great tips for businesses of all sizes to effectively develop and use brand tools. Parker and LePla speak with authority on what works, and what doesn't work, in creating messages that resonate with customers and employees. They take brand out of the company handbook and into the everyday actions of employees. This book gives lots of entertaining examples of how to make sure everyone in the company is using the same principles to guide the way they represent the company--through customer interactions, product development, corporate communications, and more.

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