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Title: Spss Conjoint 8.0 by Spss Inc. ISBN: 1-56827-212-X Publisher: SPSS Pub. Date: June, 1998 Format: Paperback List Price(USD): $20.00

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Average Customer Rating: 1 (3 reviews)

Rating: 1
Summary: Nearly Useless Guide!
Comment: SPSS offers another, highly disappointing manual. Not only have they not provide the reader with examples from templates, no explanations of the technique, and a cursory explanation of running this $300 software package. If you like to put your data into excel and then import it into SPSS, they don't even explain how, or if it can be done.

Rating: 1
Summary: Overly Simplified
Comment: Of all of the SPSS manuals that I have read, this is by far the worst! The book oversimplifies a very complex regression based, statistical procedure. In addition, important information on diagnostics, interpretation of findings and implementation into a research design has been left out. After reading the book, many will believe that they are competent in this technique. Unfortunately, these readers will likely make big mistakes when they try to admisiter a conjoint study and attempt to interpret the results.

Rating: 1
Summary: A Little Bit of Nothing
Comment: The book is poorly written. It explains certain features of the software but not practical applications. Further, it does not explain how to interpret the findings. Overall, I feel that the book is worthless!