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Title: TM, Trademarks Designed by Chermayeff & Geismar by Ivan Chermayeff, Tom Geismar, Steff Geissbuhler, Thomas H. Geismar, Geismar Inc. ISBN: 1-56898-256-9 Publisher: Princeton Architectural Press Pub. Date: 01 October, 2000 Format: Hardcover Volumes: 1 List Price(USD): $40.00 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: Designer's Resource - None Better
Comment: Ivan Chermayeff and Tom Geismar are two legendary figures in the world of corporate identity. They created many well-known designs beginning in the 1960s and continuing through the current time. This book is simple in design - mostly one logo per page - but the overall impact of the book is powerful. While the reader will recognize many of the logos shown here, he (she) will come away with the understanding that the best marks are simple. Simplicity works. I buy many design books each year. This is one that I'll treasure for a long time to come.
Rating: 5
Summary: Wonderful overview of logos
Comment: Chermayeff & Geismar is one of the world's top corporate identity consultancies. This book shows their work over many decades, and even though the "in" styles of logo design have changed greatly since the 1960s, the work shown within these pages is highly inspirational.
The quality of the designs shown for both large and small clients is a testimony to the firm's high standards. Simply stated, the book should be on every logo designer's shelf.
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Title: Marks of Excellence by Per Mollerup ISBN: 0714838381 Publisher: Phaidon Press Pub. Date: 18 March, 1999 List Price(USD): $35.00 |
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: Wiley Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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Title: Logo Lounge: 2000 International Identities by Leading Designers (Logolounge) by Bill Gardner, Cathy Fishel ISBN: 1564969096 Publisher: Rockport Publishers Pub. Date: 01 January, 2003 List Price(USD): $50.00 |
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Title: Graphic Design Manual: Principles and Practice/Methodik Der Form-Und Bildgestaltung : Aufbau Synthese Anwendung/Manuel De Creation Graphique : Forme Synthese Application by Armin Hofmann ISBN: 3721200063 Publisher: Ram Pubns & Dist Pub. Date: 01 October, 2001 List Price(USD): $58.00 |
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Title: Paul Rand by Steven Heller ISBN: 0714839949 Publisher: Phaidon Press Pub. Date: 29 August, 2000 List Price(USD): $35.00 |
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