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Title: Make It Bigger by Paula Scher ISBN: 1-56898-332-8 Publisher: Princeton Architectural Press Pub. Date: August, 2002 Format: Hardcover Volumes: 1 List Price(USD): $45.00 |
Average Customer Rating: 4.67 (3 reviews)
Rating: 4
Summary: Scher Brilliance!
Comment: I have to say I'm not a big "fan" of Paula Scher's visual style, it's far too "horsey" and "big-boned" for my taste, but I am a fan of what she has to say about the design profession and her experience in it.
This book is an excellent reference/story book on the frustrations of dealing with clients (which are many, as I can relate) who have poor taste or are just clueless. I agree with everything Paula says here and enjoyed the grain of salt with all that's said. I can feel the frustration and exasperation Paula speaks of as anyone worth their blood has designed something great, only to have a client with tunnel vision ruin it. Sigh.
Any serious designer should read this book, or already has. I would have no problem calling anyone who hasn't read it a poseur in this profession!
Rating: 5
Summary: A Must for Those Who Need to Understand Working with Clients
Comment: Too often designers see their own result(s) and design solutions without the knowledge of the 'client process' . . . a truly remarkable reality in this business. ALL design students should be made aware of this aspect of the profession, possibly even before seriously considering if one wants to be a designer. There is so much more to it than having an 'AHA' on one's own. Ms. Scher has presented this in a manner both pictorially and honestly with examples and explanations . . . and, of course, with much experience in the real world of design (which must also include some humor). I have been a designer for thirty years and would recommend this as part of required reading from the start for future "wannabes" and for all of us who need that reassurance that this is indeed how it works.
Rating: 5
Summary: Make it Bigger is Best
Comment: Many kudos to Paula Scher on her wonderful new book, Make It Bigger. Not being a designer myself, I am especially appreciative of Make It Bigger's informative descriptions of the negotiation process that goes on between the designer and the client. It helped put into perspective for me that invisible "something" that exists when a breakthrough piece of graphic art emerges. Besides the creative, visual flash of a challenging image, each graphic art object that survives the editorial process gives off an optimism that must be something akin to those first aviators who believed in flight, despite gravity and the conventions of rational wisdom.
Make it Bigger also represents (to the best of my knowledge) the first publishers' edition binding to be produced as a tight back, breaking a run of hollow-back edition bindings dating back to the inception of the genre, c.1820. While I'm sure most folks will be impressed with the edge printing (which is very slick), and the wonderful layout, the book's physical structure (which is something akin to a mechanized Bradel binding) breaks all kinds of ground. (I would have loved to have seen the discussions that must gone on between the author and the binder!).
In addition to its unique packaging and stunning visual presentation, Make It Bigger is the most entertaining work on graphic art I've ever read. Scher's writing style is honest, accessible, and absolutely absorbing, as are her candor, her humor, and most of all her precocious creativity. I cannot say enough to convey my sincere admiration for this wonderful book.
Randy Silverman
Preservation Librarian
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Title: The Art of Looking Sideways by Alan Fletcher ISBN: 0714834491 Publisher: Phaidon Press Inc. Pub. Date: 20 August, 2001 List Price(USD): $39.95 |
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Title: Merz to Emigre and Beyond : Avant-Garde Magazine Design of the Twentieth Century by Steven Heller ISBN: 0714839272 Publisher: Phaidon Press Inc. Pub. Date: 25 June, 2003 List Price(USD): $75.00 |
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Title: The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier ISBN: 0735713308 Publisher: New Riders Pub. Date: 24 January, 2003 List Price(USD): $14.95 |
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: John Wiley & Sons Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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Title: Paul Rand: A Designer's Art by Paul Rand ISBN: 0300082827 Publisher: Yale Univ Pr Pub. Date: December, 2000 List Price(USD): $30.00 |
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