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Title: Great Idea! Now What? The $50,000 Consultant for $19.95 by Howard Bronson, Peter Lange, Peter Langram ISBN: 1-57071-039-2 Publisher: Bestsell Pubns Pub. Date: 10 October, 2000 Format: Mass Market Paperback Volumes: 1 List Price(USD): $19.95

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Average Customer Rating: 4 (2 reviews)

Rating: 3
Summary: Not a bad start, but sketchy at times...
Comment: Although Bronson et al do a nice job getting one to rethink and hone ideas to bring them to fruition, this book does not give nearly enough practical advice, short of 'do this, do that' without telling us in practical terms how! And let's face it, that's the whole point of purchasing a 'how to' book in the first place, isn't it? It gets a little heavy on the motivational side, too, and for a moment you might close your eyes and think S. Covey is the author. Lastly, there is this reference in the dedication that makes the comment that this will be the best $9.95 you will ever spend. Interestingly enough, Amazon's discounted price is higher than that, before S&H and tax. I find this curious, to say the least. I am still searching for a more practical guide, and so far I haven't found one.

Rating: 5
Summary: This book is worth much more than its price.
Comment: I've had this book for years and even though it's small, I refer to it often. It helped me evaluate product ideas, price our first product (a specialty video) and go for almost-free advertising. It's like sitting down with an uncle in the business who willing to share what he knows. It's close to being a personal-coach-in-a-book. This book is an excellent value.