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Title: Full Frontal PR: Getting People Talking about You, Your Business, or Your Product by Richard Laermer, Michael Prichinello ISBN: 1-57660-099-8 Publisher: Bloomberg Pr Pub. Date: February, 2003 Format: Hardcover Volumes: 1 List Price(USD): $24.95 |
Average Customer Rating: 4.58 (19 reviews)
Rating: 5
Summary: This is a fun book
Comment: I applaud Richard and Michael. Great job- tells a lot of secrets from our "world of publicity" Buy this book! You will learn a TON of great information that you can put to use today!
Rick Frishman - author "Guerrilla Marketing for Writers" and "Guerrilla Publicity" Pres. Planned TV Arts www.plannedtvarts.com and www.rickfrishman.com
Rating: 4
Summary: Very very good, but....
Comment: Full Frontal PR is a great book for any novice business-owner or budding PR professional to get a baseline on how the successful PR execs perform their job. I don't quite buy the argument that the book is the only resource one would need because there is a ton of information thrown at you and it's difficult to absorb all at once - a human element seems to still be essential. That being said, it does provide excellent insights into public relations and the resource information is invaluable. It's also a bit daunting to realize how much is actually involved, but that's the whole point of the book. You can't just send out a press release and wait for people to come beating down your door. It just won't happen that way.
This book should take up permanent residence in your briefcase/backpack/duffel bag/etc. for a handy reference when needed. I only deduct a star because I thought the chapters could have been organized and laid out a little better.
Rating: 5
Summary: A great book for 18 bucks
Comment: I was impressed with how clearly the complex world of PR was described. Who knew a writer from Us weekly could be so talented and really know the nitty gritty about PR? This book goes over all of the basics and even goes into details like spin and sound bites, a great book for beginners and those looking to tune up their skills!
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Title: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, Jill Lublin ISBN: 1580626823 Publisher: Adams Media Corporation Pub. Date: June, 2002 List Price(USD): $12.95 |
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Title: The Fall of Advertising and the Rise of PR by Al Ries, Laura Ries ISBN: 0060081988 Publisher: HarperBusiness Pub. Date: 20 August, 2002 List Price(USD): $24.95 |
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Title: Public Relations Kit for Dummies by Eric Yaverbaum, Robert Bly ISBN: 0764552775 Publisher: For Dummies Pub. Date: 20 December, 2000 List Price(USD): $29.99 |
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Title: Feeding the Media Beast: An Easy Recipe for Great Publicity by Mark E. Mathis ISBN: 1557532478 Publisher: Purdue University Press Pub. Date: July, 2002 List Price(USD): $24.95 |
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Title: The Handbook of Strategic Public Relations and Integrated Communications by Clarke L. Caywood ISBN: 0786311312 Publisher: McGraw-Hill Trade Pub. Date: 01 May, 1997 List Price(USD): $50.00 |
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