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Attracting Perfect Customers: The Power of Strategic Synchronicity

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Title: Attracting Perfect Customers: The Power of Strategic Synchronicity
by Stacey Hall, Jan Brogniez
ISBN: 1-57675-124-4
Publisher: Berrett-Koehler Pub
Pub. Date: 15 October, 2001
Format: Paperback
Volumes: 1
List Price(USD): $18.95
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Average Customer Rating: 4.77 (13 reviews)

Customer Reviews

Rating: 2
Summary: Full of fluff
Comment: I was very attracted to the title of this book, but I could not find anything in it that was fresh, helpful or concrete. The tone of the book is cloying and New Age-ish. And to top it off, the book ends with 18 pages of advertising for the authors' friends and colleagues. All in all, a HUGE disappointment.

Rating: 5
Summary: Great for attracting
Comment: This book reminds you of what is important, what to stay focused on and what to keep yourself occupied with. They have a great reminder system. I truly enjoyed this book!

Rating: 5
Summary: Supercharge your business by attacting perfect customers
Comment: I can't begin to tell you the number of books I read each month covering the topics of branding, marketing, advertising, ecommerce, client building and sales. This book managed to get away from all the matters normally discussed in collegiate texts and boil down business development to the nitty-gritty...attracting the perfect customer for YOUR business.

I read the book outloud to my pregnant wife and openly discussed the merits of each chapter and exercise to see how our individual businesses would be affected. The authors say that once you've established a Strategic Attraction Plan, you could see results within 48 hours.

For me, try 24 hours. I put together an email for my past clients which was personal, devoid of sales generation speak and asked them to tell me how to help THEM succeed. The result? Customers suggesting products they would buy. Customers telling me success stories they had with my products. Customers buying greater-than-average orders of my product.

Read the book. Distill the information. Do the exercises. I have no doubt that this book will enable you to figure out how to increase the sales of your company, how you establish and build a rapport with customers and more importantly, establish abundance in all that you do.

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