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Title: Be Your Own Brand: A Breakthrough Formula for Standing Out from the Crowd by David McNally, Karl Speak, Karl D. Speak ISBN: 1-57675-141-4 Publisher: Berrett-Koehler Pub Pub. Date: 12 March, 2002 Format: Hardcover Volumes: 1 List Price(USD): $22.00

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Average Customer Rating: 4.67 (9 reviews)

Rating: 5
Summary: Daves review
Comment: "I approached this book with great skepticism. Seeing myself as a brand was not appealing but the truth is we are all 'branded' in the eyes of others. What struck me immediately was the observation that people cannot see inside of me, they judge me by my actions. In the end I found the ideas in this book to be intriguing and compelling"

Rating: 4
Summary: Be Your Own Brand
Comment: This is one of the most valuable books I've read. It's very insightful concepts and ideas inspired me to go after some long-held career goals just by using my natural abilities. Thanks to the author, it's working!
Newt Shoup
Lansing, Michigan

Rating: 5
Summary: This Is A Must Read For Everyone In Business!
Comment: "BE YOUR OWN BRAND" is a great book with a powerful premise. Instead of regurgitating all the old marketing themes about branding, David McNally and Karl Speak, uncover the fundamental truths. Creating a unique stand-alone identity requires a commitment to build special relationships - with yourself, your co-workers, your customers and the public. The authors make it easy to read and understand. In addition, there are lots of practical strategies that will inspire you to take action. This is a must read for everyone in business!

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