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Evolve! : Succeeding in the Digital Culture of Tomorrow

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Title: Evolve! : Succeeding in the Digital Culture of Tomorrow
by Rosabeth Moss Kanter
ISBN: 1-57851-439-8
Publisher: Harvard Business School Press
Pub. Date: February, 2001
Format: Hardcover
Volumes: 1
List Price(USD): $27.50
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Average Customer Rating: 4.19 (37 reviews)

Customer Reviews

Rating: 1
Summary: One sided observation rather than an Analysis
Comment: I thought the naration was terible on this CD, author was not to the point. More of a one sided observation presented as a story rather than a complete analysis.

Rating: 5
Summary: Tomorrow Is Here, Albeit Briefly
Comment: Throughout human history, most revolutions share a common cause, a shared commitment, courage, passion, sacrifice, determination, and varying degrees of impact. Darwinists believe that all organisms participate in a process of natural selection. In the 21st century, organizations (like organisms) must therefore initiate or respond effectively to revolutions inorder to survive. That is, they must recognize major developments (what Kuhn calls "paradigm shifts," what Grove calls "inflection points," and what Gladwell calls "tipping points"), preferably before they begin. Meanwhile, prudence dictates that these organizations carefully select their terms of engagement with their competition, allocating their resources with great care.

I recently re-read e•Volve, curious to learn how relevant it remains in light of what has (and has not) happened since it was first published early last year. My conclusion is that it is even more relevant now than it was then. The material is based on more than 300 interviews, a survey of more than 700 companies, and various case studies developed at the Harvard Business School. Kanter and her research associates analyzed a combination of traditional companies (e,g, Arrow, Barnes & Noble, Hewlett-Packard, IBM, and Sun Microsystems) and what are generally referred to as "dot coms" (e.g. Amazon, EarthWeb, eBay, and Razorfish) to determine how these companies attempted to achieve success in "the digital culture of tomorrow."

It would be a disservice to Kanter as well as to those who read this review to summarize the tentative conclusions which Kanter shares. (Read the book and you'll understand why such conclusions are necessarily tentative.) For me, the greater value of this book (and of all others she has written, notably When Giants Learn to Dance and Innovation) is derived from the questions she asks rather than from the answers she offers. No one else asks more probing questions than does Kanter. Why do some "revolutions" in business succeed and others fail? Which organizations (non-profits as well as for-profits) have either launched and then sustained successful "revolutions" or responded effectively to them? How and why? Within any organization, what must be allowed to "evolve," especially in today's competitive marketplace?

If you are a decision-maker now struggling to answer questions such as these, I highly recommend this book. With Kanter's expert assistance, you can determine which are the most important questions your own organization must ask. She will also assist the immensely difficult process of obtaining answers to those questions. That said, I presume to offer one final word of caution, one with which I hope Kanter agrees: At all times keep in mind that both questions and answers are transient. Whether circumstances e•volve or re•volve, they change and often do so at the most inconvenient time.

Rating: 5
Summary: Evolve: Right On target
Comment: I have recently held several positions working in e-business units at some major companies in the New York city area. I am a 20-something "computer guy," but have a strong interest in business management. At my last couple of jobs, I have witnessed so many senior managers make major blunders as they have tried to move away from their antiquated, old-school business management formulas into e-business. It seems like only a few companies have found the right mix of on- and off-line strategies. These concepts all came together for me while reading Kanter's "Evolve." She makes more sense of everything that has gone on since the rise of the Internet than anything else I have read. Her research is extensive, thorough, and interesting -- and her writing is really quite good. Her enthusiasm makes this book a page-turner, as corny as that may sound. But I recommend it fully, because it helped me think through all of the things I have been witnessing. If the managers I worked for had read Evolve and taken some of Kanter's lessons to heart, I might still be working there. There is a lot for everyone to learn in this book -- for managers, staff, and just people interested in what happened to the dot-coms.

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