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The Future of Competition: Co-Creating Unique Value with Customers

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Title: The Future of Competition: Co-Creating Unique Value with Customers
by C. K. Prahalad, Venkat Ramaswamy
ISBN: 1-57851-953-5
Publisher: Harvard Business School Press
Pub. Date: 18 February, 2004
Format: Hardcover
Volumes: 1
List Price(USD): $29.95
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Average Customer Rating: 3.62 (8 reviews)

Customer Reviews

Rating: 2
Summary: a real disappointment
Comment: I was left with the feeling that all of this has been said before in one form or another, Where it was ' new' there are other who have already explored the space ( eg The Suport Economy by Shoshana Zuboff) There are two many big words hidding little concepts. The case studies are simplistic and look to the past rather than casting light on the future. This will be another 'fad" and like all fads find its place in the dustbins of business books

Rating: 5
Summary: A transforming and revolutionary wealth of insights
Comment: Co-written by C. K. Prahalad (Harvey C. Fruehauf Professor of Business Administration, University of Michigan Business School) and Venkat Ramaswamy (Michael R. and Mary Kay Hallman Fellow of Electronic Business and Professor of Marketing, University of Michigan Business School), The Future Of Competition: Co-Creating Unique Value With Customers offers readers a stimulating look at a fascinating shift away from the firm-centric view of value creation, toward the possibilities opened by new technologies that allow consumers themselves to interact with and directly add value to their chosen product. Drawing upon real-life examples, and focusing on the key foundations of co-creation - dialogue, access, risk assessment, and transparency, The Future Of Competition offers a transforming and revolutionary wealth of insights into commercial and marketplace trends of the present and the near future.

Rating: 2
Summary: Content good, style weak
Comment: The content of this "text" is rich with pointers for those who will format strategic decisions in the future. However, it would seem to challenge the reader to probe the true value of the writers. As the reviewer from Dallas infers, the message is there but the packaging leaves something to be desired. As a university professor who teaches strategic thinking, I see this book as one of the reasons that executives and MBA students resist reading academic pieces: the task is greater than the payoff!!

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