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Title: The Ultimate Marketing Plan: Find Your Most Promotable Competitive Edge, Turn It into a Powerful Marketing Message, and Deliver It to the Right Prospects by Dan S. Kennedy, Daniel Kennedy ISBN: 1-58062-253-4 Publisher: Adams Media Corporation Pub. Date: October, 2000 Format: Paperback Volumes: 42 List Price(USD): $12.95

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Average Customer Rating: 4.4 (10 reviews)

Rating: 4
Summary: The simple World
Comment: Dan Kennedy did a great job of making a business sound simple. His writing was extremely easy to follow and motivating at the same time. Kennedy got to the point instead of dragging out the idea until it was lost. It is extremely helpful and interesting to anyone who is interested in starting a business. This book was easy to read. Kennedy not only gave facts but supported them as well. In many ways that was his faulty point, his facts where merely his real life experiences, but they still supported his statements. Kennedy made the buisness world sound so simple.

Rating: 5
Summary: A GREAT BOOk FOR SMALL/MEDIUM BUSINESS
Comment: Dan Kennedy is great! This book will pay for itself in 2 hours for any business owner who invests in it and puts even ONE IDEA to use. Dan Kennedy is a practical, no-nonsense marketing genius who should be read seriously by any business person interested in greater profits-- rob northrup, atlanta,ga.. ps: his magnetic marketing program is great as well. BUY IT!

Rating: 5
Summary: Very good
Comment: it has great Ideas,,, but what i really like is the fact that it gives you reasons and motivates you to do things you know you should do anyway but just don't get around to doing. Like press releases and more..... Definitely worth the little money Amazon is asking for.

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