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Title: Customers for Keeps: 8 Powerful Strategies to Turn Customers into Friends and Keep Them Forever by Lois K. Geller ISBN: 1-58062-561-4 Publisher: Adams Media Corporation Pub. Date: December, 2001 Format: Hardcover Volumes: 1 List Price(USD): $17.95 |
Average Customer Rating: 5 (4 reviews)
Rating: 5
Summary: Hands down the best marketing book out there.
Comment: Easy to read? Yes. Complex ideas? Yes. Will it help me on my job? YES! I am always reading the latest books on marketing and this one is so much better than the rest. I cannot believe someone did not write a book like this sooner. I have seen Lois speak at several DMDNY trade shows to fully packed auditoriums and it's no wonder. She knows what she is doing! She explains it all so clearly whether you attend her talks or read her books. But Customers For Keeps is her best work yet. Keep up the good work Lois!
Danny
Rating: 5
Summary: perfect for anyone interested in creating customer loyalty
Comment: using a very clever format customers for keeps doesnt wack you over the head with a do this and do that mentality. this book guides you through the process of why programs work well and how you can do the same thing. the examples are entertaining and informative. think what color is your parachute meets the wealthy barber. five stars plus.
Rating: 5
Summary: A great read.
Comment: Customers For Keeps is one of those rare business books that does not pontificate information. I was educated and entertained while reading this book and what a rare combination that is these days. A thoroughly pleasant read and one I am sure you will also enjoy.
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Title: The Power of Positive Habits by Dan Robey ISBN: 0972521976 Publisher: Abritt Publishing Group Pub. Date: 20 January, 2003 List Price(USD): $16.95 |
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Title: Your Marketing Sucks. by MARK STEVENS ISBN: 0609609831 Publisher: Crown Business Pub. Date: 08 July, 2003 List Price(USD): $24.00 |
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Title: Ready for Anything: 52 Productivity Principles for Work and Life by David Allen ISBN: 0670032506 Publisher: Viking Press Pub. Date: 11 September, 2003 List Price(USD): $19.95 |
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Title: Good to Great: Why Some Companies Make the Leap... and Others Don't by Jim Collins ISBN: 0066620996 Publisher: HarperCollins Pub. Date: 16 October, 2001 List Price(USD): $27.50 |
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