Order from a Major Online Bookstore
Ultimate Book Price Comparison Engine
Save Your Time And Money
| AnyBook4Less.com | Order from a Major Online Bookstore |
|
| Home | Store List | FAQ | Contact Us | | ||
| Ultimate Book Price Comparison Engine Save Your Time And Money |
||
 |
Title: Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars by Jay Conrad Levinson, Rick Frishman, Jill Lublin ISBN: 1-58062-682-3 Publisher: Adams Media Corporation Pub. Date: June, 2002 Format: Paperback Volumes: 1 List Price(USD): $12.95 |
Average Customer Rating: 4.66 (32 reviews)
Rating: 5
Summary: Get Your 15 Minutes
Comment: Andy Warhol is reputed to have said that, "in the future, everyone will be famous for 15 minutes." If you want to get your 15 minutes of fame--and more--you need to know how to get publicity. Although I've successfully generated publicity in local and national media, I found several great tips in this book that I will use to make my future publicity campaigns even more successful.
Beginners especially will find the many sample media releases and other PR documents very useful. Learning how to write press releases and other publicity materials is easier when you have good examples to follow, and 'Guerrilla Publicity' has lots of them. The book is well-organized and easy to read and put to use.
Publicity is the best low-cost way to market your business and build your professional reputation. Of course, if you decide you don't want publicity, that's OK--I'll take your 15 minutes!
Rating: 5
Summary: Great Tool for Beginners; Good Reminders for the Experienced
Comment: Jay Conrad Levinson has developed a reputation as a "guerrilla marketer," doing non-traditional things-along with the proven-to grab and hold the attention of the prospective buyer. Guerrillas are defined as "business operators who substitute time, energy, and imagination for money . . . small businesses who have big dreams rather than big bankrolls."
Although his name as shown as the primary author, I don't think Levinson had much to do with writing this book. And that's OK. It's OK because the other co-authors are well-known and respected publicists who have achieved results for their clients for many years. They know what they're talking about. Personally, I don't think they had to hitch their wagon to Levinson's star; but the name and theme do add something to the book.
Frishman and Lublin have written a book that addresses fundamentals. You'll read things like "Publicity never sleeps. It's an ongoing, 24/7 process that never stops. Since you're the product, you're also your own best marketing tool." Beginners who use this book (note my word "use," not just "read") will find a wealth of advice and technique in these pages. People who have built some experience over the years, promoting themselves or their product or service, will find refreshing reminders and some things they haven't thought about before. This "new stuff" aspect applies particularly to some of the ideas about using e-mail and the internet. There's even more that Frishman and Lublin didn't cover in this area, but once you get started, you'll find those new approaches. Their writing will stimulate your creative juices to develop more strategies. Their resource guide at the end of the book will give you more places to go for learning.
Most of the book consists of over 30 short chapters, each addressing a particular aspect of publicity. Ideas and concepts are presented, developed, then summarized in a "Remember" paragraph at the end of the chapter. This pattern makes the book easy to follow and use as a tool to enhance your ongoing publicity campaign. The index will help you go back to find particular topics, so this book will remain on your shelf as a long-time reference tool. The easy-to-read title on the spine will make it easy to spot and retrieve.
Appendix A provides almost fifty pages of sample promotional materials for books. Understandably, Adams Media, the publisher, is dominant. In this section, the authors could have included samples of promotional materials for other products and/or recognized materials from other publishers or publicists. The book also includes the obligatory worksheet, quotations at the beginning of each chapter, and a few proofreading errors.
This is a book that you can read cover-to-cover, marking pages and highlighting. Take notes as you develop your publicity plan. It's a great tool for catapulting yourself to fame and fortune-if your product is worthy and you follow the publicity principles presented here.
Rating: 5
Summary: Should be titled: PR THAT WORKS!
Comment: This is a great book loaded with lots of great promotional ideas and strategies to help you publicize your business. If you apply the principles outlined in this fabulous book you will definitely be successful in your PR efforts.
PS If you try to do PR without this book, you will pay the price of trying to reinvent the wheel. (Before you blink an eye in the PR world--that could easily be 30,000 dollars)
I found this book to be worth every penny I paid for it, plus much more! To say that I highly recommend this book would be an understatement.
Zev Saftlas, Author of Motivation That Works: How to Get Motivated and Stay Motivated
 |
Title: Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business by Jay Conrad Levinson ISBN: 0395906253 Publisher: Houghton Mifflin Co Pub. Date: 21 October, 1998 List Price(USD): $15.00 |
 |
Title: Full Frontal PR: Getting People Talking about You, Your Business, or Your Product by Richard Laermer, Michael Prichinello ISBN: 1576600998 Publisher: Bloomberg Pr Pub. Date: February, 2003 List Price(USD): $24.95 |
 |
Title: Guerrilla Advertising by Jay Conrad Levinson ISBN: 0395687187 Publisher: Houghton Mifflin Co Pub. Date: 08 June, 1994 List Price(USD): $14.00 |
 |
Title: Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for Maximizing Profits from Your Small Business by Jay Conrad Levinson ISBN: 0452265193 Publisher: New American Library Pub. Date: November, 1990 List Price(USD): $13.95 |
 |
Title: Guerrilla Marketing for Free : Dozens of No-Cost Tactics to Promote Your Business and Energize Your Profits by Jay Conrad Levinson ISBN: 0618276793 Publisher: Houghton Mifflin Co Pub. Date: 04 September, 2003 List Price(USD): $14.00 |
Thank you for visiting www.AnyBook4Less.com and enjoy your savings!
Copyright� 2001-2021 Send your comments
