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Title: Vault Career Guide to Marketing & Brand Management by Vault.Com Staff, Jennifer Goodman, Andy Kantor, John Phillips ISBN: 1-58131-132-X Publisher: Vault Reports Inc Pub. Date: January, 2002 Format: Paperback Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 3 (1 review)
Rating: 3
Summary: Pretty basic material
Comment: This book is only average at best. It's a small, thin book, and many of the chapters are filled with very generic interviewing and resume advice that I'm sure you could find in any career advice book.
As far as the marketing/brand mgmt specific info, I did not see anything here that was mind blowing or that you wouldnt be able to otherwise find on the internet. I suspect Wetfeet's guide would probably be just as general and elementary.
Basically, these kind of books are only good if you know nothing about marketing and brand mgmt and are too lazy to search for the information on the internet.
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Title: The WetFeet Insider Guide to Careers in Brand Management by WetFeet ISBN: 1582072744 Publisher: Wet Feet Press Pub. Date: 15 August, 2003 List Price(USD): $19.95 |
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Title: Vault Guide to the Case Interview by Mark Asher, Eric Chung ISBN: 1581311672 Publisher: Vault Reports Inc Pub. Date: November, 2002 List Price(USD): $29.95 |
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Title: Vault Career Guide to Media & Entertainment (Vault Career Guide to Media & Entertainment, Second Edition) by Sucharita Mulpuru, Staff of Vault ISBN: 1581312008 Publisher: Vault Reports Inc Pub. Date: May, 2003 List Price(USD): $29.95 |
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Title: The Harvard Business School Guide to Careers in Marketing 2001 (A Harvard Business School Career Guide) by Ann Chen, Harvard Business School Press, Harvard Business Reference ISBN: 1578513251 Publisher: Harvard Business School Press Pub. Date: June, 2000 List Price(USD): $22.95 |
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Title: Careers In Marketing by Lila B. Stair, Leslie Stair ISBN: 0658021176 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 28 September, 2001 List Price(USD): $14.95 |
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