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Title: The Medium is the Massage by Marshall McLuhan, Quentin Fiore, Jerome Agel ISBN: 1-58423-070-3 Publisher: Gingko Press Inc. Pub. Date: June, 2001 Format: Paperback Volumes: 1 List Price(USD): $13.95 |
Average Customer Rating: 4.64 (14 reviews)
Rating: 5
Summary: Snap this one up while you can!
Comment: Okay, so McLuhan is offbeat, a bit random in his organization, and has been dead for 16 years. This book, however, represents McLuhan's unique insight. It creates a text in the purest sense of the word. Pictures and words are used to drive home his point--one must read both the words and the images. In short, it is a good introduction to McLuhan's insight. Be forewarned: this will be the beginning of a relationship with this man's work
Rating: 5
Summary: -The- seminal work about life as we know it
Comment: Marshall McLuhan is one of the most important thinkers of
our century. Understanding his ideas and his perspective
is -essential- for understanding what has happened to
mankind in the last twenty thousand years, especially
in this century, as our technology modifies us at an
accelerated pace. That's what this book, _The Medium is
the Massage_, is all about. I always recommend this book
to anyone involved with technology, communications, or the
future. Although he originally wrote his ideas in standard
prose (he was an English professor), hardly anyone read his
books -- let's face it, most of us won't wade through
non-sensational nonfiction. So he produced this book to
exploit the printed page in its hottest form, making his
ideas as tasty and easy to swallow as a hot fudge sundae.
This book is thus a living example of his thesis! Though
the number of ideas per page is much smaller than in his
standard works (much much smaller), it packs a powerful
punch by delivering the key ideas connected to descriptive
graphics (one picture is worth...).
This book is to anyone involved in technology and the future
what the Bible is to Christians or the Koran is to Moslems.
Don't just get this book and read it -- consume it. The
future of our civilization may depend on it.
Rating: 5
Summary: ...now where's the album?
Comment: Love this book. It's quirky and odd, non-linear and abstract, perfectly representing our world today. It's difficult yet ultimately accessible though we never really quite know what he's talking about though, oddly enough, some days the stuff that didn't make sense becomes a beacon of light some time later.
But where's the album? Hello, all you who hold intellectual copyrights on his stuff! Please re-issue this in more modern mediums.
I have a copy of his LP from the 1960s and it is fascinating and remarkable and also ahead of its time. The sampling and meandering drifting beats found in techno/electronica music today hearkens back to this LP. When is it going to be re-issued? The world is waiting and is truly missing out!
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Title: Understanding Media: The Extensions of Man by Marshall McLuhan, Lewis H. Lapham ISBN: 0262631598 Publisher: MIT Press Pub. Date: 20 October, 1994 List Price(USD): $21.95 |
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Title: Essential McLuhan by Marshall McLuhan, Eric McLuhan, Frank Zingrone ISBN: 0465019951 Publisher: Basic Books Pub. Date: July, 1996 List Price(USD): $23.50 |
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Title: War and Peace In the Global Village by Marshall McLuhan, Quentin Fiore, Jerome Agel ISBN: 1584230746 Publisher: Gingko Press Inc. Pub. Date: June, 2001 List Price(USD): $13.95 |
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Title: The Global Village: Transformations in World Life and Media in the 21st Century (Communication and Society (New York, N.Y.).) by Marshall McLuhan, Bruce R. Powers ISBN: 0195079108 Publisher: Oxford Press Pub. Date: September, 1992 List Price(USD): $15.95 |
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Title: The Gutenberg Galaxy: The Making of Typographic Man by Herbert Marshall McLuhan ISBN: 0802060412 Publisher: Univ of Toronto Pr Pub. Date: March, 1965 List Price(USD): $22.95 |
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