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Title: Trust Us We're Experts: How Industry Manipulates Science and Gambles with Your Future by John Stauber, Sheldon Rampton ISBN: 1-58542-139-1 Publisher: Penguin Putnam Pub. Date: 10 January, 2002 Format: Paperback Volumes: 1 List Price(USD): $14.95 |
Average Customer Rating: 4.36 (33 reviews)
Rating: 5
Summary: Welcome to reality!
Comment: You probably take most print and broadcast news at face value; you put a certain degree of trust in media outlets. In "Trust Us, We're Experts" John and Sheldon explore behind the scenes factors that influence the news and scientific reports we are exposed to every day.
PR "spin" can, and often does occur on both sides of many issues. The length that companies go to, to set-up bogus "independent" organizations to sway public opinion is simply mind-boggling. PR agencies assume people are stupid and irrational; they then step in to skew the facts and help the ignorant make up their minds.
Numerous companies and recent events are profiled in the book to illustrate the harmful effects PR manipulation. It calls into question so called experts and many "independent" organizations for a specific cause. In most every case the long term health and well being of humanity takes a back seat to quarterly earnings.
Of the specific issues discussed, Monsanto's' pursuit of bio-engineered crops ought to be of great concern to anyone who eats. While they play with the genetic traits of various crops in the name of making them better, the ultimate goal of Monsanto appears to become the Microsoft of food. The goal is to stake claim to the intellectual property (genetic tampering) in the seeds used to grow crops - like corn, so that Monsanto can collect royalties for its' intellectual property. In has also come up with a "terminator" seed that generates useless seeds for the following years' crop. The farmer is then forced to ante up to Monsanto in order to plant a crop for the following year. As one would expect, pollen from these "engineered" plants can mix with wild plants and cause problems. While it may be impossible to prove beyond a doubt that such applications of genetic engineering will cause great harm, the company chooses to push ahead, gambling with nature and world food supply.
This is a book about education and advocacy. The ultimate message is simply to stay informed, keep your ear to the ground, and know what is going on in the world around you. This is a must read book for anyone outside the PR industry.
Rating: 5
Summary: A very easy to read, informative and entertaining book
Comment: While the cover art of this book looks kind of hokey, don't let it put you off. This is a very well researched, documented and relatively balanced look at the PR industry and its tactics. It details how PR firms, fueled by their clients (typically corporations or interest groups created by corporations) help stop, retard, and/or generally deaden concerns and/or actions relating to everything from hazardous working conditions and new technologies (like genetically engineered crops) to global warming. This is not a book targeted to "liberals", "consumer advocates" and/or "tree huggers" -- although I'm sure that these audiences will be very receptive to this book. Rather, I am a moderate conservative and voting republican, and found that this book was fascinating, filled with insight and that it transcended ideology. I view this book as a "public service" for the average citizen. Read this book and think twice next time you see an "expert" on the evening news talking up a particular topic -- he or she may very well have significant conflicts of interest and/or may be much less credible than he/she appears!
Rating: 5
Summary: I Am Happily Aghast -- My 18-Yr-Old Loves It -- Great Gift!
Comment: You might call me the "aging hippie mom" wondering when and if my teenaged son would *ever* get passionate about, and see, some important truths of what is happening in the world today. He's a great kid, but frankly he's pushing eighteen and I had given up hope of his ever "seeing the light" if he didn't by now -- the "light" in this sense meaning a lot of the truths that were important to me at his age and that are pressingly important more and more for the world at large.
A huge *spark* happened when he read some articles on thedoctorwithin.com, especially an article that cited this book. When he said, "I'd like to get that book," I was happily astounded in his interest and purchased him a copy as soon as I could. He's been reading it now for weeks and several times has commented on how much he appreciates the book, has used facts from the book for arguments in his high school debate class (with great results -- he won the debate "hands down") -- and better yet, he is now "turned on" to learning more.
Shoot, because of this book, "Trust Me, We're Experts" my son has also gotten turned on to reading again for the first time in years. Said so himself! When he saw my fresh-off-the-press copy of "Our Toxic World: A Wakeup Call" by Doris J. Rapp., M.D., sitting on the coffeetable -- where before I would have gotten from him a distinterested "Hum," he said, "I'd like to borrow that book sometime!" WOW.
It's today's youth that will gain the mantle and have to deal with this world and all the problems of corporate greed/control. I strongly feel that becoming aware of the kinds of things this book delineates is a very, very hopeful sign for our future and the future of this planet. This book is a radical TURN-ON, and for that I give it a big two hands up! (Hey, he's even gaining interest in organic food now!)
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Title: Toxic Sludge Is Good for You!: Lies, Damn Lies and the Public Relations Industry by John Stauber, Sheldon Rampton ISBN: 1567510604 Publisher: Common Courage Press Pub. Date: 01 September, 1995 List Price(USD): $17.95 |
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Title: Weapons of Mass Deception: The Uses of Propaganda in Bush's War on Iraq by Sheldon Rampton, John Stauber ISBN: 1585422762 Publisher: Jeremy P. Tarcher Pub. Date: 01 July, 2003 List Price(USD): $11.95 |
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Title: Mad Cow U.S.A.: Could the Nightmare Happen Here? by Sheldon Rampton, John Stauber ISBN: 1567511112 Publisher: Common Courage Press Pub. Date: 01 September, 1997 List Price(USD): $39.95 |
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Title: The Best Democracy Money Can Buy: The Truth About Corporate Cons, Globalization and High-Finance Fraudsters by Greg Palast ISBN: 0452283914 Publisher: Plume Books Pub. Date: 25 February, 2003 List Price(USD): $14.00 |
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Title: Banana Republicans: How the Right Wing Is Turning America into a One-Party State by Sheldon Rampton, John Stauber ISBN: 1585423424 Publisher: Jeremy P. Tarcher Pub. Date: 24 May, 2004 List Price(USD): $11.95 |
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