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Title: Inside the Minds: Leading Advertisers - CEOs from Interpublic, Young & Rubicam, Saatchi & Saatchi, Ogilvy & Mather and More on the Future of Advertising, Marketing and Building Successful Brands by Aspatore Books Staff, InsideTheMinds.com, Bob Brennan, Tim Love, David Kenny, Eric Rosenkranz, David Bell, Alan Kalter, Paul Simons, Alan Schultz ISBN: 1-58762-054-5 Publisher: Aspatore Books Pub. Date: October, 2002 Format: Paperback Volumes: 1 List Price(USD): $27.95 |
Average Customer Rating: 5 (3 reviews)
Rating: 5
Summary: Adweek Was Right-This is a Must Read!
Comment: This is a very well written book on advertising. It is nice for a change to have heard of the authors! Usually when I read a review in another publication, such as Adweek, I am curious about the book but never buy it-this time I went ahead and bought it and I am most pleased. I am looking even more forward to the publisher's book entitled Inside the Minds: Leading Marketers - with the Chief Marketing Officers from Coke, GE, FedEx, American Express and other big names. It will be a very interesting contrast to the advertising side of the business.
Rating: 5
Summary: Must read for every advertiser.
Comment: This book is a must read for every advertiser-fantastic insight into the future of the advertising world. Adweek was right-this is a must read.
Rating: 5
Summary: Fantastic Book-Must Read for Any Advertiser
Comment: I have read close to 50 books on advertising throughout my career and this was by far the most innovative and thought provoking book I have read to date. I especially liked the chapter by Tim Love at Saatchi & Saatchi-but the entire book is full of insightful thoughts on where the future of the advertising industry is going. This is THE book to read if you are in the advertising, marketing or public relations industries.
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Title: Leading Marketers (Inside the Minds: Leading Marketers Series) by Aspatore Books Staff, InsideTheMinds.com, Stephen Jones, T. Michael Glenn, Karen Edwards, Michael Linton, Jody Bilney, John Hayes, Richard Rivers, Richard Costello ISBN: 1587620537 Publisher: Aspatore Books Pub. Date: 01 January, 2003 List Price(USD): $27.95 |
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Title: The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age by Joe Cappo ISBN: 0071403159 Publisher: McGraw-Hill Trade Pub. Date: 27 May, 2003 List Price(USD): $24.95 |
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Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Pub. Date: 12 March, 1985 List Price(USD): $24.00 |
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Title: Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands by Alina Wheeler, Alina R. Wheeler ISBN: 0471213268 Publisher: John Wiley & Sons Pub. Date: 15 January, 2003 List Price(USD): $35.00 |
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