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Title: The Blockbuster Toy: How to Invent the Next Big Thing by Gene Del Vecchio, Roderick Fong ISBN: 1-58980-122-9 Publisher: Pelican Pub Co Pub. Date: October, 2003 Format: Hardcover Volumes: 1 List Price(USD): $24.00 |
Average Customer Rating: 5 (2 reviews)
Rating: 5
Summary: MUST READ FOR PLAYMAKERS
Comment: Gene Del Vecchio's new book, The Blockbuster Toy-How to Invent the Next Big Thing, provides penetrating insights and well- honed experiences. His awareness helps to clarify the puzzle of creating a successful product from many complex dimensions.
The book is well written. It provides the vantage point of history, popularity, culture and values to show "playmakers" what works, what does not, and why.This book is a must read, providing valuable guidance for every "playmaker" and everyone in the business-from inventors to manufacturers and sellers.
You will be able to compare the experiences you have had with the products discussed that can be measured against his sensible and practical guidance.Perhaps more "playmakers" will ponder the fact that many successful toys were created not for fame and fortune, but instead for the love and laughter of children-basic values that have been superseded by avaricious investors and the eager quest for the "hot toy." The many concrete examples present classic icons that surpass time and trends and remain perennially, "Evergreen." There is a lot of value in understanding the essential components that make for success and to use his principles for careful study.
Who knows what will become the next "Furby" or "Teddy." Meanwhile read this book to get inspiration,knowledge and the map and compass before you venture forth.
Rating: 5
Summary: Review of THE BLOCKBUSTER TOY
Comment: GENE DEL VECCIO'S BOOK ON THE BLOCKBUSTER TOY IS EASY TO READ, HOLDS INTEREST, AND SUPPLIES A HISTORICAL PERSPECTIVE, AS WELL AS A CONCEPTUAL PERSPECTIVE, OF TOYS PROBABLY NOT FOUND ANYWHERE ELSE. IT SHOULD BE OF INTEREST TO ANY MANUFACTURER OR MARKETER OF PRODUCTS FOR KIDS (NOT JUST TOYS), AND OTHER MARKETING PRACTITIONERS, FOR THAT MATTER.
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Title: The Toy and Game Inventor's Handbook by Richard C. Levy, Ronald O. Weingartner ISBN: 1592570623 Publisher: Alpha Books Pub. Date: 01 July, 2003 List Price(USD): $19.95 |
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Title: Creating Ever-Cool: A Marketer's Guide to a Kid's Heart by Gene Del Vecchio ISBN: 1565542568 Publisher: Pelican Pub Co Pub. Date: September, 1997 List Price(USD): $22.00 |
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Title: The Game Inventor's Guidebook by Brian Tinsman ISBN: 0873495527 Publisher: Krause Publications Pub. Date: February, 2003 List Price(USD): $14.99 |
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Title: Toyland: The High-Stakes Game of the Toy Industry by Sydney Ladensohn Stern, Ted Schoenhaus ISBN: 0809245205 Publisher: NTC/Contemporary Publishing Pub. Date: April, 1990 List Price(USD): $19.95 |
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Title: WHAT KIDS BUY AND WHY : THE PSYCHOLOGY OF MARKETING TO KIDS by Daniel Acuff ISBN: 0684834480 Publisher: Free Press Pub. Date: 01 January, 1998 List Price(USD): $30.00 |
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