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Expectations Investing: Reading Stock Prices for Better Returns

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Title: Expectations Investing: Reading Stock Prices for Better Returns
by Alfred Rappaport, Michael J. Mauboussin, Peter L. Bernstein
ISBN: 1-59139-127-X
Publisher: Harvard Business School Press
Pub. Date: February, 2003
Format: Paperback
Volumes: 1
List Price(USD): $19.95
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Average Customer Rating: 4 (20 reviews)

Customer Reviews

Rating: 5
Summary: Strongly Recommend!
Comment: "Expectations Investing" presents a powerful idea - From a company's stock price, derive what the market is expecting of the company's performance. Then, based on your own expectations, decide if the stock is a worthy investment. One might say, isn't this what investors do all the time, using multiples like P/E? The book talks about the drawback of such multiples. Then it presents a clear and elegant framework to identify the true drivers of a company's value. You need to perform a strategic analysis of the company and industry to identify the plausible ranges for these value drivers. You can see where your assumptions stand with respect to market expectations (which you reverse engineer from the stock price and consensus estimates for future performance). You assign probabilities to various outcomes based on your convictions, and decide to buy/sell.

In 195 pages, this book presents a bunch of insights. The presentation on valuing a company's stock options, as well as discussion of value capture by buyers/sellers in mergers and acquisitions, are the clearest I've seen in any finance/valuation book. The discussions on incentive compensation, as well as management signals in share buybacks, are also quite impressive and accessible to the general reader. The accompanying website for this book is highly complementary, and presents excel models for all topics covered. I adapted them for a sample company and was quite delighted! While DCF valuations are not every investor's cup of tea, this book goes the farthest in trying to make its DCF-based framework manageable by the average person.

Now for the caveats which I hope are minor - A couple of earlier chapters pack the gist of several MBA classes (corporate finance, strategy, behavioral finance). If you are not an MBA, the profoundness of the ideas might be lost on you in the rat-a-tat-a-tat rapid fire presentation. Also, you will appreciate this book better if you have some conceptual understanding of corporate finance, such as cost of capital issues.

Rating: 5
Summary: Should be called "Foundations of Investing"
Comment: You can read this book in a number of ways:

1. TAKE JUST WHAT YOU NEED. Even though I'm a valuation expert, I thought some chapters of this book stood out as just plain useful. Chapters with great standalone value include: (A) Chapter 8 on Real Options, which develops the only framework for applying real options that I've seen that's intuitive; (B) Chapter 10 on M&A analysis which gives a solid treatment of all deals including often-ignored fixed-value stock deals; and (C) Chapter 5 Appendix on Employee Stock Options which explains how ESOs affect valuation (this is ignored by every other book on valuation). Moreover, I found the tutorials and spreadsheets at the expectationsinvesting.com web site made it easy to apply these ideas without hours of tedious spreadsheet work.

Some chapters may be more or less applicable to various readers. For example, investors may find Chapter 11 on incentive compensation to be more applicable to managers. Also, Chapter 4 is most beneficial to those who haven't read the strategy frameworks of Michael Porter, Clayton Christensen of INNOVATOR'S DILEMMA, and Varian/Shapiro of INFORMATION RULES.

2. USE "EI" TO PICK STOCKS. Chapters 5, 6, and 7 lay out the "EI approach" to investing. Namely, the authors suggest that investors use a DCF approach to reverse engineer consensus expectations from a company's current stock price. Then, the authors suggest you compare YOUR expectations to CONSENSUS/MARKET expectations. If you think market expectations are low, buy the stock. If you think market expectations are too high, sell or short the stock.

At first glance, it might seem that this material has already been covered in McKinsey's VALUATION or Damodaran's valuation library. But those books don't deal with two things: (A) the importance of the "forecast period" and its relation to strategy and competition, and (B) the importance of figuring out market expectations. Thus, even though I've read those and other books, I learned a lot in this section.

3. TO LEARN HOW TO THINK ABOUT INVESTING. I'd also recommend this book to someone who had a smattering of financial knowledge, but was confused by the contradictory smorgasbord of investing theories out there. Any MBA -- or any determined individual investor who can read a balance sheet -- would find this to be a great foundation book. You could use other more detailed books to fill in the cracks, but this is the best place to start.

Rating: 2
Summary: A Different Approach
Comment: Stock market investing books usually come in two flavors.

The first group of authors tell you to look for certain price and volume patterns; that the stock price depends on those patterns because those patterns are a reflection on human behavior.

The second group of authors tell you to look for certain ratios in the financial statements; that the stock price depends on those ratios.

Then there's this book, which tells you that the price could depend on a lot of things, like mergers and acquisitions and the synergy they generate, executive compensation, competitive strategies, stock buybacks, etc. But they don't tell you how to calculate those factors into the stock price. The book is a good book which certainly provokes thought. And it's probably good for finding stocks for the long term investor. But for me, it's a little too impractical. And a little too academic intellectual guru voodoo. When I have money at risk, and I have to make quick decisions (which can affect my net worth), I like to keep things simple and easily measurable which technical and fundamental analysis allows me to do.

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