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Title: Why Not?: How to Use Everyday Ingenuity to Solve Problems Big and Small by Barry Nalebuff, Ian Ayres ISBN: 1-59139-681-6 Publisher: Harvard Business School Press Pub. Date: October, 2004 Format: Paperback Volumes: 1 List Price(USD): $12.95 |
Average Customer Rating: 4.22 (9 reviews)
Rating: 2
Summary: There is a major mistake in Chapter 7
Comment: Judging from the Chinese translation, this book is ok if it didn't have a major slip in Chapter 7. The approach taken to find the solution to the triple-line puzzle was incorrect and misleading. And it's a serious mistake for a book on creativity. The authors made the use of this puzzle to convey their message of never giving up easily in problem solving and to demonstrate a good application of the principle of symmetry.
However, the authors readily gave up on the first approach came to anyone's mind of first connecting the pair of block B by a straight line. Authors then gave up on a second approach, which certainly failed to work either. A solution was finally found in the 3rd try. Most of the readers would have been happily convinced and moved on to the rest of the book. But I for one didn¡¦t give up easily on the first approach as I was encouraged by the authors:
1. Be persistent. I didn¡¦t give up on the first approach.
2. Don't settle for a solution; pursue the best solution. The solution provided by the authors is not as elegant as I like.
3. And apply the principle of symmetry. The authors forgot to apply it to the first approach.
It turned out that the first approach can lead to a solution which is also most elegant.
The solution is:
1. First connecting the pair of Block B by the shortest straight line.
2. Connecting the pair of Block A by a curve line. The line, starting from the left Block A, heads south and goes in between the bottom Block B and C. Once it hits the boundary, it moves along the boundary. It curves up and heads toward the right Block A once it has passed the bottom Block B.
3. Connecting the pair of Block C by applying the principle of symmetry, or rather anti-symmetry.
Rating: 4
Summary: A good book for product inventors
Comment: This book introduces some techniques for coming up with creative ideas and (esp.) products, and then describes many examples of innovative products or product ideas which can be derived from application of the techniques. The example products and ideas were really interesting, and I got a number of "nice idea, I can use that in my business problem" thoughts (my business is software development), but not nearly as many as I got when I read "Whack on the Side of the Head", which for me is still the king of creativity books. "Why Not?" seemed a good book for someone who wants to invent products, whereas "Whack..." is pure fuel for how to think more creatively.
Rating: 4
Summary: A different perspective
Comment: Why Not? is an innovators thinkbox in how to make things better in our everyday lives/business. The book goes into great detail in providing examples that think outside of the box when designing products, programs or inventions. This book may not be for everyone, as the two authors intelligence level is superior to most (and I do not mean that to offend anyone!!), and even though they convey their book in an easy to understand manner, you can tell these two gentlemen think on a different level. Therefore, this book should be an enjoyable read, but don't get frustrated if you are not on the same level as them. I consider myself a smart cookie, and a few things were above my head.
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: The Map of Innovation : Creating Something Out of Nothing by PAUL B. BROWN, KEVIN O'CONNOR ISBN: 1400048311 Publisher: Crown Business Pub. Date: 12 August, 2003 List Price(USD): $25.95 |
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Title: The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael Watkins ISBN: 1591391105 Publisher: Harvard Business School Press Pub. Date: 18 September, 2003 List Price(USD): $24.95 |
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Title: How Breakthroughs Happen: The Surprising Truth About How Companies Innovate by Andrew Hargadon, Kathleen M. Eisenhardt ISBN: 1578519047 Publisher: Harvard Business School Press Pub. Date: 05 June, 2003 List Price(USD): $29.95 |
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Title: Re-imagine! by Tom Peters ISBN: 078949647X Publisher: DK Publishing Pub. Date: October, 2003 List Price(USD): $30.00 |
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