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Title: One Billion Shoppers: Accessing Asia's Consuming Passions and Fast-Moving Markets After the Meltdown by Paul French, Matthew Crabbe ISBN: 1-85788-210-5 Publisher: Nicholas Brealey Pub. Date: September, 1998 Format: Hardcover Volumes: 1 List Price(USD): $29.95

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Average Customer Rating: 5 (2 reviews)

Rating: 5
Summary: This kind of lucid writing is rare in business books.
Comment: The clarity of the studies and writing used to explain Asia's consumer markets pre and post-meltdown, makes this book a really easy,and enjoyable read. I would recommend it to anybody who, like me, is trying to sell into the vast Asian market and needs some guidelines on the current consumer trends. I am most impressed with the authors' style as well as the thoroughly accessible lay-out and chapters headings that enable the reader to dip in and out at random. I have used this book as a resource for a number of trips and presentations that I have given in the past few months. Better than most.

Rating: 5
Summary: This is one of the best books around on the subject.
Comment: I'm a frequent traveller to Hong Kong and the surrounding area, and the authors have really hit on something. South -east Asia is still in recession, but it's not a recession as we know it. It's merely slowed-down to a less frenetic pace.

My last visit to the area was in late December when I visited Hong Kong and Macau. I found this book really reflected what was going on after the 'meltdown', and is packed full of really invaluable info.