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Title: The Internationalization of the Firm: A Reader by Peter J. Buckley, Pervez N. Ghauri, Peter Buckley ISBN: 1-86152-401-3 Publisher: International Thomson Business Press Pub. Date: 17 September, 1998 Format: Paperback Volumes: 1 List Price(USD): $40.99

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Average Customer Rating: 4 (2 reviews)

Rating: 5
Summary: Perfect introduction
Comment: This book gives you a perfect insight in the internationalisation process of a firm. The aspects you will meet during internationalisation of a firm are described, issues like Foreign Investment, market entry, joint ventures, strategies and culture etc.. On account of the many contributors it gives you a varied perspective of this field. The main authors in the field of International Business contributed.

Rating: 3
Summary: This book explains the basics of internatinonalization
Comment: This well structured book is a bit shallow at times. The basics of the process of internationalization are clearly defined. But the authors should have considered more aspects of the process.