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Title: Sustainable Banking: The Greening of Finance by Jan Jaap Bouma, Marcel Jeucken, Leon Klinkers, Leo Klinkers, Deloitte, Touche ISBN: 1-874719-38-1 Publisher: Greenleaf Publishing Pub. Date: March, 2001 Format: Hardcover Volumes: 1 List Price(USD): $84.00

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: A valuable source of information, ideas and concepts
Comment: The book takes a close look on how the financial services sector is responding to the challenge of expectations of stakeholders and shareholders regarding environmental and social performance. Because of the intermediary role of banks they have an enormous potential to contribute toward sustainable development. For banks it is becoming more and more difficult to deny that corporate sustainability increases long-term shareholder value.

The book is divided into five parts: (1) environmental policies of banks, (2) transparency and communication, (3) environmental investment funds, (4) environmental risks and banks' products and (5) the role of governments, NGOs and multilateral banks. This structure was chosen to present altogether 32 contributions of different authors or author groups in a way, that comprehensively explains the changes the financial sector is undergoing.

The authors are from four continents thus providing a global overview. Contributors include The World Bank, The European Bank for Reconstruction and Development, The United Nations Environment Programme, The World Business Council for Sustainable Development, The World Resources Institute, Rabobank, UBS, Henderson Investors, Deloitte & Touche, KPMG and SAM Sustainability.

The contributions show that "sustainable banking" is, at the moment, a dynamic term with no clear borders changing its definition over time. Certainly this book will contribute to a clarification regarding definition and borders of the term "sustainable banking".

The contributions partly consider all three dimensions of sustainable development, partly they deal only with environment and economy and eco-efficiency respectively. Some of the contributions provide excellent introductions into the notion of sustainable development. Others show only a view restricted to environmental aspects.

In most contributions it becomes clear that the concept is automatically relevant to the relationships of the banks with their stakeholders and not only within the banks themselves. Transparency and communication play a crucial role.

The contributions present global perspectives, case studies and detailed analysis. A lot of ideas and suggestions for differing approaches, models and policies offer a tool for developing new strategies. For strategists and policy-makers this tool can be particularly useful.

An outlook given in one of the forewords explains the view of future development in sustainable banking: "... sustainable banking is about both these approaches: supporting the inno-vative and proactive companies; and stimulating the lagging and reactive ones. Alliances and co-operation between NGOs, governments, companies, consumers and the financial sector are natural outcomes of this 'double strategy'... this joining of forces is the best strategy to-wards sustainable development."

"Sustainable Banking - The Greening of Finance" represents a valuable source of information, ideas and concepts for people in the financial services sector, corporate managers and the growing community of people from different sectors looking for ways to realize genuine sustainable development.