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Title: 101 Ways to Promote Your Web Site: Filled With Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic by Susan Sweeney ISBN: 1-885068-90-5 Publisher: Maximum Press (FL) Pub. Date: 01 November, 2002 Format: Paperback Volumes: 1 List Price(USD): $29.95 |
Average Customer Rating: 3.65 (51 reviews)
Rating: 5
Summary: A Goldmine of Promotion Ideas Worth Digging For!
Comment: With the number of Websites online today many people are seeking ways to improve the likelihood that their own sites will get better noticed. Susan Sweeney has written 101 Ways to Promote Your Web Site to encourage Web developers, businesses, and others to develop and launch effective marketing campaigns to get themselves noticed.
Within the covers of this book Sweeney offers a number of sound ideas and strategies that will improve the chances for any Website to become better publicized. Readers will quickly pick up on some essential Website design ideas, how to effectively use search tools, and how to make use of newsgroups, e-mail, mail lists, ezines, and other forms of online communication.
Sweeney will assist her readers to develop sound linking strategies to draw visitors from other sites. She discusses the use of banners and the use signature files at the end of e-mail and newsgroup messages to draw further attention. She also offers some very interesting and creative ways to keep people coming back time after time again!
The book features a number of helpful tips, techniques, and resources that will aide in Website designing, marketing, and offline promotion. Additional expert advice on a variety of topics and book updates are only keystrokes away at the companion Website. Web developers, business owners, ad agencies, and consultants will find this book to be a goldmine of ideas worth digging for that will pay huge dividends in terms of recognition!
Rating: 5
Summary: This Book is a Must Have
Comment: I purchased the first addition of 101 Ways and I was extremely pleased, and when I found out that the second addition was available I immediately ordered a copy. This book is jam packed with effective techniques that I used to help promote my organization's Web site.
Personally, I found the additions to this book to be a great asset. The additional chapters on Webcasting Technology, E-commerce, Web Traffic Analysis, and Affiliate Programs were in-depth - yet easy to understand. Unlike other Internet related books, this one doesn't confuse the reader with technical jargon. Instead it is written in plain English and is full of examples that helped me to understand the different online marketing techniques. Needless to say whenever I am doing any online marketing for my organization I have my copy of "101 Ways to Promote Your Web Site" on my desktop!
Rating: 5
Summary: It will be a reference for me for some time to come
Comment: This book was the text for a course I took on the International Webmaster's Association web site. The course, Web Site Promotion, has a syllabus which matches this text fairly closely. I found the course and the book very useful.
The book functioned exactly as a textbook should. It provided fairly complete discussions of the several topics and a great deal of resource information including especially web sites providing a wide range of information and opportunities.
The course and the book has provided me with a far more complete inventory of sources, possibilities, definitions, techniquies, etc. than I have been able to come up with on my own. I intend to keep the book nearby as a reference for quite a while.
There is no question about the rapid change on the web. You must have a network of contacts that you can use to get up to date in any given area at the time you need to give attention to that area. You must have a network of contacts and websites that will enable to you learn about the NEW topics, areas, techniques, etc. that have been introduced to the web world at any point in time. But this book has given me a good starting base to work from now.
The writing is clear, the organization is good. If you already have your own network established and your own mental working model of the internet functions that interest you then you don't need this book. But if you are a relative beginner like me or if you haven't gone about your searches and record keeping in an organized way this book will definitely be worth the money.
Gene Stickley
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Title: Streetwise Maximize Web Site Traffic: Build Web Site Traffic Fast and Free by Optimizing Search Engine Placement by Robin Nobles, Susan O'Neil ISBN: 1580623697 Publisher: Adams Media Corporation Pub. Date: 01 September, 2000 List Price(USD): $19.95 |
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Title: Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide by Ralph F. Wilson, Ralph F. Wilson ISBN: 0471441090 Publisher: Wiley Pub. Date: 12 October, 2001 List Price(USD): $24.95 |
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Title: 101 Ways to Boost Your Web Traffic: Internet Promotion Made Easier, 2nd Edition by Thomas Wong ISBN: 0963834967 Publisher: Intesync Pub. Date: 15 January, 2002 List Price(USD): $24.95 |
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Title: Permission Based E-mail Marketing by Kim MacPherson ISBN: 0793142954 Publisher: Dearborn Trade, a Kaplan Professional Company Pub. Date: 19 March, 2001 List Price(USD): $24.95 |
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Title: Complete Guide to Internet Publicity: Creating and Launching Successful Online Campaigns by Steve O'Keefe, Steve O'Keefe ISBN: 0471105805 Publisher: Wiley Pub. Date: 02 January, 2002 List Price(USD): $34.99 |
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