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Title: Business by Referral: Sure Fire Way to Generate New Business by Robert Davis, Ivan R. Misner ISBN: 1-885167-27-X Publisher: Bard Press Pub. Date: March, 1998 Format: Paperback Volumes: 1 List Price(USD): $16.95 |
Average Customer Rating: 4.2 (5 reviews)
Rating: 3
Summary: Good advice
Comment: This book is helpful in putting structure around a referral program. We'll be implementing many of this book's suggestions.
Rating: 4
Summary: Solid Long-Term Program
Comment: I chose to read two books, one right after the other - Endless Referrals by Bob Burg (also reviewed) and Business by Referral by Misner and Davis. Business by Referral is a good follow-on to Endless Referrals. With only a little overlap, Misner and Davis pick up where Burg stops. However, be warned; this book starts off very slowly. Misner and Davis take a VERY academic approach to the entire process. I felt as if I were in grad school again. That having been said, the follow-up element of the Misner and Davis system is the strong point of this book. They have provided a complete set of forms, which they allow to be reproduced. The forms are used for determining where you are in the referral-based business process, finding your strengths and weaknesses, building on your strengths, and strengthening your weak areas. The follow-up system is super. The techniques presented by Misner and Davis will not be integrated into your process as readily as Burg's in Endless Referrals; however, they are vital to a continuing referral-based business process and will serve any business person well for a very long time.
This book is solidly recommended and is a must-read for anyone looking to build a long-term process in referral-based business. The forms that are provided are worth the price of the book, but you'll need to read the book to really understand how to use them.
Rating: 5
Summary: This book will give you GAINS beyond belief!
Comment: "Business by Referral" is a cross between a business plan and a referral marketing campaign. It is chocked full of ideas on how to motivate people to provide referals for your business. My favorite is the ingenious GAINS exchange which allows people to interface and learn about each person. GAINS offers an easy way to interview members one-on-one, and learn about their Goals-Accomplishments-interests, networks, skills. A very well done and easy to read book. I recommended it wholeheartedly to any business person (small business or large.)
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Title: Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition by Bob Burg ISBN: 0070089973 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 30 October, 1998 List Price(USD): $14.95 |
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Title: Masters of Networking by Ivan R. Misner, Don Morgan ISBN: 1885167482 Publisher: Bard Press Pub. Date: 01 October, 2000 List Price(USD): $16.95 |
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Title: The World's Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing by Ivan R. Misner, Virginia Devine, Sarah Edwards ISBN: 1885167377 Publisher: Bard Press Pub. Date: June, 1999 List Price(USD): $15.95 |
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Title: Unlimited Referrals : Secrets That Turn Business Relationships into Gold by W. R. Cates, Bill Cates ISBN: 1888970073 Publisher: Referral Coach Intl Pub. Date: September, 1996 List Price(USD): $24.95 |
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Title: 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd by Ivan R. Misner ISBN: 1885167156 Publisher: Bard Press Pub. Date: August, 1996 List Price(USD): $13.95 |
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