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Title: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams ISBN: 1-885167-29-6 Publisher: Bard Press Pub. Date: July, 1998 Format: Paperback Volumes: 1 List Price(USD): $17.95 |
Average Customer Rating: 4.06 (33 reviews)
Rating: 5
Summary: Like DaVinci, Aristotle & Edison - Ahead of his time...
Comment: I've just read The Wizard of Ads for about the sixth time. Hey... it's been a year since the last read. The reviewers that scored this gem a single star, and who whined, "I can read it in a day", just don't get it. (I finished my sixth read in just over three hours - and my mind sees more every time.) This is a peek into what's possible in advertising and in life. The word "Wizard" has its origin in the 15th century, wisard - meaning wise. The wisdom in this book will, without doubt, lead you to Roy's subsequent Wizard of Ads releases, which I've also read several times and will read again. I have 37-years in the ad business - and I promise you this is worthy of your time and your money. Ignore the critics. As Roy says, "The price of clarity is the risk of insult." I'm pretty sure the early reviews on DaVinci, Aristotle and Edison were not univerally five stars either. Buy it, read it - then read it again. You'll give yourself a big bear-hug for doing so.
Rating: 5
Summary: I was Going to be Selfish by NOT reviewing this Book
Comment: Possibly the best marketing book I have read in years. Ogilvy on Advertising is the book that deserves that title when it comes to solid techniques and guidlines. The Wizards of Ads however goes way beyond technique to human nature and service factors; it is more of a structureless marketing book than it is an advertising book. You will not find any principles of design or definitions of Reach here, but you will definitely find a lot of wisdom.
The Book is divided into 100 + 1 chapters and is about 200 pages long. Which means that each chapter averages 2 pages. I could read 2 chapters between meetings. The last chapter being an epic on service, not advertising but plain service, plain ownership of responsibilty for your job. "A message to Garcia" I passed copies of it to my clients and associates.
I was very interested in this book when I started reading it. I am currently reading 4 different books, the reviews for which will appear soon (Focus, Unvanquished, Spin Selling, & Management Challenges of the 21st century) - I received The Wizard while reading the first 3 of the above mentioned books, of course it occupied all my reading time for 2 days and was finished before any of them.
You will definitly enjoy this book. I most certainly did.
Rating: 5
Summary: Extraordinary thinking for communicators
Comment: In a way, the title of this book (also the nickname of the author, Roy Williams) is somewhat misleading. It suggests that only advertising mavens need read the book, but that is not so. This amazing writer/thinker has challenging insights for virtually anyone who communicates for a living, or who simply likes to communicate well. The short, one page chapters are perfect for quick reading on a regular basis. However, don't be surprised--the Wizard's writing is like Lay's potato chips...you can't eat just one. I would recommend it as a gift for anyone who communicates and wants to grow in that skill.
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Title: Secret Formulas of the Wizard of Ads by Roy H. Williams, Roy, H. Williams ISBN: 1885167393 Publisher: Bard Press Pub. Date: 06 September, 1999 List Price(USD): $16.95 |
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Title: Magical Worlds of the Wizard of Ads: Tools and Techniques for Profitable Persuasion by Roy H. Williams ISBN: 1885167520 Publisher: Bard Press Pub. Date: September, 2001 List Price(USD): $17.95 |
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Title: The 33 Ruthless Rules of Local Advertising by Michael Corbett ISBN: 096673839X Publisher: Pinnacle Books Pub. Date: March, 1999 List Price(USD): $14.95 |
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Title: Accidental Magic: The Wizard's Techniques for Writing Words Worth 1,000 Pictures by Roy H. Williams ISBN: 1885167547 Publisher: Bard Press Pub. Date: November, 2001 List Price(USD): $24.95 |
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Title: Free the Beagle: A Journey to Destinae by Roy H. Williams ISBN: 1885167571 Publisher: Bard Press Pub. Date: October, 2002 List Price(USD): $14.95 |
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