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Title: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires by Roy H. Williams ISBN: 1-885167-32-6 Publisher: Natl Book Network Pub. Date: 01 June, 1998 Format: Hardcover List Price(USD): $26.95

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Average Customer Rating: 4.06 (33 reviews)

Rating: 5
Summary: One of the best business books I ever read
Comment: It is ironic. The publisher of this book is Bard Press. The word "Bard" has all but disappeared from today's lexicon. However, if there are any modern day bards, Roy Williams certainly is one of the best. This book is one beautiful read.

For the past 26 years, I have read many volumes explaining what it takes to produce great advertising. This is the first one that spilled out the wisdom of Proverbs, the common sense of David Ogilvy, and the earthiness of John Steinbeck.

If you are a serious practitioner of marketing or advertising, The Wizard of Ads needs to be a part of your library.

I have purchased 25 copies to give away this coming Christmas.

Roger Gallerini, Senior Partner, Account Director, J. Walter Thompson, Detroit, Mich.

Rating: 5
Summary: Extraordinary thinking for communicators
Comment: In a way, the title of this book (also the nickname of the author, Roy Williams) is somewhat misleading. It suggests that only advertising mavens need read the book, but that is not so. This amazing writer/thinker has challenging insights for virtually anyone who communicates for a living, or who simply likes to communicate well. The short, one page chapters are perfect for quick reading on a regular basis. However, don't be surprised--the Wizard's writing is like Lay's potato chips...you can't eat just one. I would recommend it as a gift for anyone who communicates and wants to grow in that skill.

Rating: 5
Summary: A piece of art
Comment: There are two things I really like about this book:
1. Each chapter is small on length and long on meaning
2. Not only does it talk about the power of words, every page is an example of how to do it RIGHT!

Use this book to get the juices flowing when you feel you are stuck in a rut, or need some inspiration for that next campaign.

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