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Title: The World's Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing by Ivan R. Misner, Virginia Devine ISBN: 1-885167-37-7 Publisher: Bard Press (TX) Pub. Date: 01 June, 1999 Format: Paperback Volumes: 1 List Price(USD): $15.95 |
Average Customer Rating: 4.71 (24 reviews)
Rating: 5
Summary: Best Referral is READ World's Best Known Marketing Secret
Comment: There is so much useful, easily digestable material contained within this book, that only one reading is simply not enough!. I have read this book more than once and the new 2nd edition provides even more tips for growing my business. I particularly like the section on the "Top Ten Commandants of a Networking Mixer" for example, because it gives information that even a "born networker" can benefit from applying at their next networking function. For example- #3 states, "act like a host, not a guest"--so simple but profound in the ability to position yourself as a person in the know--the kind of person others want to do business with! If you are in business this book is a must have. If you know a person in business this book is the best gift you could give! After all, "givers gain" begins by giving!
Rating: 5
Summary: High quality product & service = Word-Of-Mouth = New Custome
Comment: We all know that word-of-mouth is ¡§The World's Best Known Marketing Secret¡¨. Since it can help the company to retain the existing customers, attract new customers and build up the brand image of the company. But before that, the company should first ensure the customer satisfaction.
It seems to me that once the company provides good product and high quality service, there will be positive word-of-mouth. Then the customers come to the company to make purchases. Yet the book told me that it is totally wrong. Good product and high quality service are useful to decrease the negative word-of-mouth. If we would to like generate business opportunity through word-of-mouth, we first have to build up good ¡§networking¡¨. So, we can get business opportunity by spreading positive word-of-mouth through our network.
Besides, I appreciate the book provided lots of practical tips about ¡§Networking¡¨. ¡§Networking¡¨ is very important, no matter for us to get the job, or to have business opportunity. And I agree with book that it is a good idea for us to have networking with people with different background. In my opinion, we can learn something from each person. So if we have strong contact with people with different background, then we learn more. Also, people with different background can give us different
Rating: 4
Summary: One of the most useful book!
Comment: This book is a very practical book, it tells us many methods to expand our business by using word of mouth. Many people know that word of mouth is very useful in expanding our business since many customers will be influenced by their friends or relatives¡¦ comment instead of the promotion by the business. However, we just don¡¦t know how to implement it in our business. After reading this book, you can get the answers it. For example, you know how to build the cooperate image, know what is the effective communication, how to introduce yourself and so on.
This book is easy to be understood for its well organized structure. The theories are practical and it could be used for all walks of life, actually not only for the businessmen, but the general public. For example, the incentive triangulation and the attitude to interact with friends and people around you, it¡¦s applicable not only for the businessmen but also for all general public. It¡¦s really a worth reading book!
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Title: Masters of Networking by Ivan R. Misner, Don Morgan ISBN: 1885167482 Publisher: Bard Press (TX) Pub. Date: 01 October, 2000 List Price(USD): $16.95 |
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Title: Business by Referral: Sure Fire Way to Generate New Business by Ivan Misner, Robert Davis, Ivan R. Misner ISBN: 188516727X Publisher: Bard Press (TX) Pub. Date: 01 March, 1998 List Price(USD): $16.95 |
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Title: 7 Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd by Ivan R. Misner, Ivan Misner ISBN: 1885167156 Publisher: Bard Press (TX) Pub. Date: 01 August, 1996 List Price(USD): $13.95 |
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Title: Endless Referrals: Network Your Everyday Contacts Into Sales, New & Updated Edition by Bob Burg ISBN: 0070089973 Publisher: McGraw-Hill/Contemporary Books Pub. Date: 30 October, 1998 List Price(USD): $14.95 |
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Title: It's in the Cards! by Ivan R. Misner, Candace Bailly, Dan Georgevich ISBN: 0974081906 Publisher: Paradigm Publishing Pub. Date: 01 May, 2003 List Price(USD): $20.00 |
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