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Title: Communication Styles by Wilson Learning Corporation ISBN: 1-886806-18-7 Publisher: Wilson Learning Pub. Date: 26 October, 1999 Format: Paperback List Price(USD): $49.95

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Average Customer Rating: 5 (1 review)

Rating: 5
Summary: Very Valuable Information
Comment: I didn't fully realize the value of this Communication Styles booklet until I read a recent article in Fortune magazine called "The $100 Billion Friendship," which was a conversation between Bill Gates and his business partner, Steve Ballmer. They talked about how the success of Microsoft largely depended on knowing each other's communication style (judging from the booklet, Gates appears to have an "Analytical" style, while Ballmer is a "Driver"). Their styles could have easily conflicted and caused problems, but because they knew how to interpret and respond to each other's style, their working relationship was complementary and so they made billions.

Using the booklet, you take a test to identify your communication style, and in the next section you learn how to work effectively with people who possess other styles. You learn how to understand their expectations and behaviors. Just from reading the language and examining the charts, you can tell that reliable research went into this information.

Before using the booklet, I'd had a problem with putting people into types. The booklet addressed this concern, which was that people react negatively to something one day and positively the next. As the booklet explains, the results focus on characteristics that social scientists have identified as continuous. So the test delves deeper than your mood at the moment to identify and interpret your permanent characteristics, and in the final section a matrix shows other permanent characteristics which fall into other types. It helps me quickly "see the forest through the trees" in any business or social situation, which is a very valuable skill.