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Title: How to Farm Successfully--By Phone by Deborah Johnson, Steve Kennedy ISBN: 1-887145-03-6 Publisher: Argyle Pr Pub. Date: June, 1995 Format: Paperback Volumes: 1 List Price(USD): $24.95

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Average Customer Rating: 3 (1 review)

Rating: 3
Summary: Makes farming with the phone a little easier.
Comment: Many people get nervous when calling a cold contact. The book shows descriptive conversations for the phone farm to ease your tensions. It also covers objections by the prospect. A quiz is included to prepare you for the real thing. Stratagy of the telemarketing methods are realavant to the real estate market. Also discussed is after the initial contact when a prospect calls you. Overall the book contains a lot of information. Most of it can be used as is. Some modifying of the scripts may be needed to fit your particular case.

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