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Title: Advertising and The Business of Brands by Bruce H. H. Bendinger, Ann Maxwell, Beth Barnes, Elizabeth Tucker, Anthony McGann, Robert Gustafson, Carla Lloyd, Tom Jordan, Jon Wardrip, Jim Avery ISBN: 1-887229-05-1 Publisher: Copy Workshop Pub. Date: 01 February, 2001 Format: Paperback List Price(USD): $50.00 |
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Title: Advertising and Integrated Brand Promotion by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ISBN: 0324113803 Publisher: South-Western College Pub Pub. Date: 01 May, 2002 List Price(USD): $122.95 |
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Title: Media Journal: Reading and Writing About Popular Culture (2nd Edition) by Joseph Harris, Jay Rosen, Gary Calpas ISBN: 0205274838 Publisher: Pearson Longman Pub. Date: 14 September, 1998 List Price(USD): $51.00 |
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Title: Ogilvy on Advertising by David Ogilvy ISBN: 039472903X Publisher: Vintage Pub. Date: 12 March, 1985 List Price(USD): $24.00 |
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