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Title: Triggers: 30 Sales Tools you can use to Control the Mind of your Prospect to Motivate, Influence and Persuade. by Joseph Sugarman, Dick Hafer, Ron Hugher ISBN: 1-891686-03-8 Publisher: Delstar Pub Pub. Date: 01 October, 1998 Format: Hardcover List Price(USD): $19.95

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Average Customer Rating: 4.5 (42 reviews)

Rating: 5
Summary: Outstanding! Triggers goes way beyond just selling.
Comment: Joe Sugarman, the marketing genius who convinced us to buy over 20 million pair of BluBlocker sunglasses shares his priceless wisdom on how to influence anybody, in business as well as in our personal life. 30 sales tools (Triggers) are easy to use and very practical. My investment of $20 bucks went far. His Trigger #30 helped me generate $30,000 off one well written letter alone. For those who are serious and want to sell more, market better and communicate more effectively, I highly recommend you get Triggers, ASAP.

Rating: 5
Summary: Break These 30 Laws And Go Broke
Comment: I read more marketing books than just about anyone. Rare indeed that I write a review. I had to do it, this book is just too good. Please don't think this is just a hodge podge of 30 manipulative techniques for unethically taking money from people. The book talks about 30 psychological laws, he calls them "triggers" of how the mind works, how humans behave when making a buying purchase, and how to use these universal laws to ethically bring your desired result. He even talks about things such as: credibility, honesty, integrity, and satisfaction convictions. You could buy a whole shelf of books on NLP, Influence, and Sales Techniques, or you could buy this 1 book and have them all in a handy ready reference with applications done for you to sales nd marketing. If just 1 law or trigger helps you close more sales, it will be worth the purchase. Use these 30 triggers and you will become irresistable with ehtics. Ignore them, and people will ingore your ads.

Rating: 5
Summary: Joe Sugarman has a winner
Comment: Joe Sugarman has been in marketing for many years. In Triggers he gives specific examples of marketing tools to use including explaining why your product is better over all as well as a lower price than a competing product.
He also gives information on how to become a better buyer by looking at different factors when you want to make a purchase. His writing is light, fun, and informational.

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