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Title: Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear, Bonnie B. Reece ISBN: 1-893673-05-7 Publisher: Pinnaflex Educational Resources inc Pub. Date: 01 April, 2000 Format: Paperback List Price(USD): $79.95 |
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Title: Market-Based Management (3rd Edition) by Roger J. Best ISBN: 013008218X Publisher: Pearson Education Pub. Date: 31 December, 2002 List Price(USD): $93.33 |
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Title: Sales Promotion Essentials : The 10 Basic Sales Promotion Techniques... and How to Use Them by Don E Schultz ISBN: 0844233552 Publisher: McGraw-Hill Trade Pub. Date: 11 February, 1998 List Price(USD): $19.95 |
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