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Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition

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Title: Promotional Strategy : An Integrated Marketing Communication Approach, Ninth Edition
by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear, Bonnie B. Reece
ISBN: 1-893673-05-7
Publisher: Pinnaflex Educational Resources inc
Pub. Date: 01 April, 2000
Format: Paperback
List Price(USD): $79.95
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