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Title: Krazy Kid's Food! by Dan Goodsell, Steve Roden ISBN: 3-8228-2237-X Publisher: TASCHEN America Llc Pub. Date: December, 2002 Format: Paperback Volumes: 1 List Price(USD): $9.99 |
Average Customer Rating: 4.6 (5 reviews)
Rating: 5
Summary: Krazy Kids Food By Dan Goodsell and Steve Rodan
Comment: I really enjoyed this 200 page journey to childhood. It's a book that brings back some wonderful childhood memories. Some of the foods I never tried because I was either too young or lived in Kansas where we didn't get everything that was on the market. The authors have collected some very interesting food item boxes (some still have the food in them) over the past 15 years. They give you a brief history of advertising to children in the beginning of the book and then let the items speak for themselves. They do have dates on the pages with the photographs but that's all. They have items that go back as early as the 30's with a box of Mickey Mouse cookies. In fact Mickey was the first childs chacter to be used in advertisement to children. It's interesting to see how the characters grew up as children became more sophisticated. In the 60's and 70's no longer would The Lone Ranger or Hop Along Cassidy sell cereal and made way for other icons. I actually bought the book because I have two memories that have haunted me for a long time and my friends think I'm nuts and made them up. One was a gum that came in ice cream flavors, chocolate, vanilla and strawberry. Also a peanut butter from 1974 that came in those three flavors. I screamed and jumped for joy (I'm 37) when I saw the two items in there. The Ice Cream Gum and Koogles Peanut Butter. YEH!!! Now whose crazy? I have friends who remember Fizzies and have talked about them, but I never saw them. Thinks to this book, I too can share in the memories. Also all the cereals that we comsumed. Suger this, artificial that. The breakfast cereal with the freeze dried ice cream touted as being nutritional was a scream. I loved seeing all these old items in the beautiful color photographs. Each page has a new and exciting product on it. The companies who put this food on the supermarket shelves really knew how to sale to the kids. Not only is there food, but paper cups that are still in the Warner Brothers box from 1960, and other paper goods. As I said some of the products I don't recall but I love pop culture. This would make a great birthday or early Christmas gift for someone feeling a bit old. It'll bring them back to childhood and a time when all they cared about was getting the submerine out of the bottom on the cereal box before their brother did. It's not a hard read, you can finish it on your lunch hour, but all your co-workers will want a peek at it too. You'll be a hit at the office with your little Krazy Kids Food book.
Rating: 4
Summary: Cids Candy Coated Collectible Cardboard Collection
Comment: This 200 page, color book, has well taken photos, excellent picture quality and a sweet taste of some of the rarest food packaging items ever recovered from the past. A small oversight is the accidental omission of the books physical size being just... 6" X 8". Though small, it is priced very inexpensive, for being an all color book.
One can easily see, that many, many hours went into collecting, upgrading, photographing, positioning, photoshoping and then converting ex-garbage into displayable art reflecting eras and ideas gone by. Some cool examples of the well thought out, sometimes ingenious opposite page layouts and product placements are seen on pages: 98 & 99, 104 & 105, 130 & 131, 58 & 59, 72 & 73 and 118 & 119. Undeniably, all the layouts are entertaining, saliva drippin and flavor wondering images for kitchen tabletop display book.
Though the book has overtone feelings of when you were on the grade school playground, " Naw, naw...na, na...naw... I have this and you don't" connotations, the graphics and selection of content are perfect for copying, creating or making your own reproducible products. And what's better, there are no warnings anywhere in the book about copying, so you can use ANY image you like... for anything.
One last weird point, there are so many people thanked in the credits, yet the only pictured items were from the authors uncompleteable collection. Leading to the disappointing conclusion... this is a GOOD book, but could have been a GREAT book, if the authors had also used items/images from other collections, that they just didn't have in their own collection. I give it a C4.0 outa C5.0
Rating: 4
Summary: Condensed Cardboard Collectables Collection
Comment: This all color , 200 page book, has well taken photos, excellent picture quality and a sweet taste of some of the rarest food packaging items, that have ever been recovered from the past. A small oversight, is the accidental omission of the books physical size being just... 6" X 8".
One can easily see, that many, many hours went into collecting, upgrading, photographing, positioning, photoshoping and then converting ex-garbage into displayable art reflecting eras and ideas gone by. Some cool examples of the well thought out, sometimes ingenious opposite page layouts and product placements are seen on pages: 98 & 99, 104 & 105, 130 & 131, 58 & 59, 72 & 73 and 118 & 119. And I couldn't believe it was only [$$$], for an all color book. Undeniably, all the layouts are entertaining, saliva drippin and flavor wondering images in this coffee table display book.
Though the book has overtone feelings of when you were on the grade school playground, " Naw, naw...na, na...naw... I have this and you don't" connotations, the graphics and selection of content are perfect for copying, creating or making your own reproduced products. And what's better, there are no warnings anywhere in the book about copying, so you can use ANY image you like... for anything.
One last weird point, there are so many people thanked in the credits, yet the only items used were from the authors uncompleteable collection. Leading to the disappointing conclusion... this is a GOOD book, but could have been a GREAT book, if the authors had also used images from others, that they just didn't have in their own collection. I give it a C4.0 outa C5.0.
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Title: Meet Mr. Product: The Art of the Advertising Character by Warren Dotz, Masud Husain ISBN: 0811835898 Publisher: Chronicle Books Pub. Date: April, 2003 List Price(USD): $16.95 |
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Title: Kitchen Kitsch: Vintage Food Graphics by Jim Heimann, Joe Heimann ISBN: 3822814962 Publisher: TASCHEN America Llc Pub. Date: September, 2002 List Price(USD): $9.99 |
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Title: All-American Ads of the 50s by Jim Heimann ISBN: 3822811580 Publisher: TASCHEN America Llc Pub. Date: March, 2002 List Price(USD): $39.99 |
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Title: Future Perfect by Jim Heimann, Joe Heimann ISBN: 3822815667 Publisher: TASCHEN America Llc Pub. Date: September, 2002 List Price(USD): $9.99 |
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Title: All American Ads of the 60's by Jim Heimann ISBN: 3822811599 Publisher: TASCHEN America Llc Pub. Date: December, 2002 List Price(USD): $39.99 |
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