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Title: Trade Fair Design Annual 2002 (2002/2003) by Conway Lloyd Morgan ISBN: 3-929638-70-3 Publisher: Birkhauser (Architectural) Pub. Date: 15 December, 2002 Format: Paperback Volumes: 1 List Price(USD): $76.00

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Summary: Trade Fair Design Annual 2002/2003
Comment: The focus of this edition of TRADE FAIR DESIGN ANNUAL 2002/2003 is put on stands at international trade shows and on exhibits up to 15 000sq feet. Among the 27 examples are stands for Mercedes Benz by KauffmannTheilig and by American stars in the fair business like Mauk Design for Sony Computers Play Station or Lorenc+Yoo for Sony Ericsson.
Although many of the extraordinary stands displayed come from German designers the book shows that today good exhibit design is also made in the UK and in the United States.
As with most trade fair design books coming from avedition this book shows respect to the great overall design idea, presented in sumptuous king size pictures, ... an impression that is backed by the total appearance of the book.
The book consists of five chapters, showing fair stands for transportation, life style, b2b, communication and out of the hall. The design ideas are commented in typically English twinkle toed text, which comes from the London Journalist Conway Lloyd Morgan.

Another new book on the design of stands for fairs and trade shows comes from the German interior design publicist Ingrid Wenz-Gahler and - in total contrast to the book by Conway Lloyd Morgan - concentrates on SMALL stands.
In spite of its English title BIG IDEAS FOR SMALL STANDS the publisher abstained from an English translation - very unusual for books by Ingrid Wenz-Gahler - so you will have to order the book via friends in Europe through amazon.de.
Corresponding with its subtitle - Success with Small Stands - this book concentrates on the 90 percent of all stands for fairs and trade shows which are smaller than 250sq feet. The book shows 66 examples of stands from almost all sectors of business, presented with numerous photos, floor plans and their design and marketing concept. - A guidebook for all those marketing people or designers who are responsible for their companies or their clients performance at a trade show. Although the stands are small many of them have been conceived by stars in this business such as Fabio Novembre, Simone Micheli, Stefan Zwicky, Jordan Mozer or Lorenc+Yoo.

Both books complement one another and provide ideas and arguments how your presentation at a fair or trade show can be more efficient.