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Title: The Mobile Internet: How Japan Dialled up and the West Disconnected by Jeffrey Lee Funk ISBN: 9-6277626-9-5 Publisher: ISI Publications Limited Pub. Date: 01 October, 2001 Format: Hardcover List Price(USD): $32.00 |
Average Customer Rating: 4 (6 reviews)
Rating: 1
Summary: Looking for wristmobile
Comment: I need to know more about your wristmobile from Do Co Mo Japanese company please answer me because Im planning to buy it ....
Thank you .
Rating: 5
Summary: Essential overview on the mobile services market
Comment: By far is the book that goes better into the critical factors at the base of the Japanese mobile services revolution and is a must-read for everyone interested in the mobile contents and services market.
Jeffrey Lee Funk deconstructs and explain all the elements at the base of Mobile Services Japanese market:
- operator strategy
- content providers
- new business models
- user behaviours
- services billing models
- mobile payment systems
- mobile portals
- technology factors
- social factors
- multi channel strategy
- evolution of the services
By reading this book you understand that the majority of the Telco providers are adopting Ntt DoCoMo's business model.
Jeffrey has based his book on case studies based on the analysis of interviews with Japanese firms of different sectors:
- service providers
- manufacturers
- Content providers
- Technology providers
Rating: 5
Summary: Deep insights into marketing in- and outside of mobile I-net
Comment: On one level this book is an examination of how mobile internet services were successfully developed and deployed in Japan. At this level the author goes into how the right mix of attractive services were developed, customers identified and then successfully marketed. The author provides ample supporting data and insightful analysis. He also demonstrates a thorough understanding of the key players who brought the success about, and their tactics. In this respect this book is a blueprint for American, European and Middle Eastern providers. After carefully reading the book for this level of knowledge I was surprised at how small the role of culture; instead the demographics and data indicate that success depends on understanding a generation (age group) that shares common characteristics regardless of nationality or cultural bias.
There is a second level to this book and one that I hope readers don't miss: the concept of primary and secondary feedback loops in an ecology-based model that technologies, demographics, content/information, business models and delivery. This model would serve any industry segment, and it is one of the most elegant approaches to market analysis and strategy to which I've been exposed.
If you're in the telecom provider industry this book is, without a doubt, a treasure for anyone involved in marketing and strategic planning. Not only does it describe in detail what NTT DoCoMo did right, leading to its success as a powerhouse mobile internet service provider, but it also highlights mistakes made along the way and some of the challenges that they are now facing (and some that they will have to face). The value of this is you learn from the experience of others.
If you're in another industry there is still much this book has to offer: effective techniques, a case study in innovative marketing, and a reminder that identifying target customers and understanding their usage and buying habits are keys to success.
The copious data, cited sources and each chapter's summary make this a complete and thorough work. If you're looking for technology-related information this is not the book. If you're looking for innovation in marketing this book is essential.
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Title: The Innovator's Solution: Creating and Sustaining Successful Growth by Clayton M. Christensen, Michael E. Raynor ISBN: 1578518520 Publisher: Harvard Business School Press Pub. Date: September, 2003 List Price(USD): $29.95 |
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Title: The i-mode Wireless Ecosystem by Takeshi Natsuno ISBN: 0470859083 Publisher: John Wiley & Sons Pub. Date: 21 November, 2003 List Price(USD): $55.00 |
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Title: i-mode Strategy by Takeshi Natsuno ISBN: 0470851015 Publisher: John Wiley & Sons Pub. Date: 14 January, 2003 List Price(USD): $50.00 |
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Title: How Breakthroughs Happen: The Surprising Truth About How Companies Innovate by Andrew Hargadon, Kathleen M. Eisenhardt ISBN: 1578519047 Publisher: Harvard Business School Press Pub. Date: 05 June, 2003 List Price(USD): $29.95 |
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