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An Overview of Market Segmentation: Behavioral Concepts and Research Approaches (Working Paper, Report No 77-105)

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Title: An Overview of Market Segmentation: Behavioral Concepts and Research Approaches (Working Paper, Report No 77-105)
by William L. Wilkie, Joel B. Cohen
ISBN: 9-9928025-1-0
Publisher: Marketing Science Inst
Pub. Date: 01 June, 1977
Format: Paperback
List Price(USD): $10.00
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