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Using Brain-Wave Measures to Assess Advertising Effects (Working Paper, Report No-83-108)

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Title: Using Brain-Wave Measures to Assess Advertising Effects (Working Paper, Report No-83-108)
by Jerry C. Olson, William J. Ray
ISBN: 9-9928025-5-3
Publisher: Marketing Science Inst
Pub. Date: 01 June, 1983
Format: Paperback
List Price(USD): $18.00

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