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Becoming More Market Oriented: An Exploratory Study of the Programmatic and Market-Back Approaches/Working Paper, Report No 91-128

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Title: Becoming More Market Oriented: An Exploratory Study of the Programmatic and Market-Back Approaches/Working Paper, Report No 91-128
by John C. Narver
ISBN: 9-9928545-3-7
Publisher: Marketing Science Institute
Pub. Date: June, 1991
Format: Paperback
List Price(USD): $16.00

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