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1. |  | Title: Wharton on Dynamic Competitive Strategy by George S. Day, David J. Reibstein ISBN: 0471172073 Publisher: John Wiley & Sons Pub. Date: 18 April, 1997 List Price: $39.95 Amazon.com Price: $27.96 |
| 2. |  | Title: Wharton on Dynamic Competitive Strategy by George S. Day, David J. Reibstein ISBN: 0471689572 Publisher: John Wiley & Sons Pub. Date: 06 August, 2004 List Price: $18.95 Amazon.com Price: $18.95 |
| 3. |  | Title: Marketing: Concepts, Strategies, and Decisions by David J. Reibstein ISBN: 0135568617 Publisher: Prentice Hall College Div Pub. Date: January, 1985 List Price: $52.40 Amazon.com Price: $52.40 |
| 4. |  | Title: Benefit Segmentation: An Industrial Application (Working Paper, Report No 82-110) by Rowland T. Moriarty, David J. Reibstein ISBN: 999280226X Publisher: Marketing Science Institute Pub. Date: June, 1982 List Price: $18.00 Amazon.com Price: $18.00 |
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