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1. |  | Title: Consumer Behavior (5th Edition) by John C. Mowen, Michael Minor ISBN: 0137371152 Publisher: Prentice Hall Pub. Date: 24 July, 1997 List Price: $110.00 Amazon.com Price: $110.00 |
| 2. |  | Title: Consumer Behavior: A Framework by John C. Mowen, Michael S. Minor ISBN: 0130169722 Publisher: Prentice Hall Pub. Date: 20 July, 2000 List Price: $80.00 Amazon.com Price: $80.00 |
| 3. |  | Title: Judgment Calls: High-Stakes Decisions in a Risky World by John C. Mowen ISBN: 0671898833 Publisher: Fireside Pub. Date: October, 1994 List Price: $12.00 Amazon.com Price: $12.00 |
| 4. |  | Title: The Art of High Stakes Decision Making: Tough Calls in a Speed Driven World by J. Keith Murnighan, John C. Mowen ISBN: 0471415766 Publisher: John Wiley & Sons Pub. Date: 12 October, 2001 List Price: $35.00 Amazon.com Price: $24.50 |
| 5. |  | Title: The 3M Model of Motivation and Personality: - Theory and Empirical Applications to Consumer Behavior by John C. Mowen ISBN: 0792385438 Publisher: Kluwer Academic Publishers Pub. Date: 01 October, 1999 List Price: $167.00 Amazon.com Price: $167.00 |
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