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1. |  | Title: Strategic Brand Management, Second Edition by Kevin Lane Keller ISBN: 0130411507 Publisher: Prentice Hall Pub. Date: 03 September, 2002 List Price: $126.67 Amazon.com Price: $126.67 |
| 2. |  | Title: Branding and Brand Equity by Kevin Lane Keller ISBN: 0965711420 Publisher: Marketing Science Institute Pub. Date: 01 October, 2002 List Price: $25.00 Amazon.com Price: $25.00 |
| 3. |  | Title: The Infinite Asset: Managing Brands to Build New Value by Sam Hill, Chris Lederer, Kevin Lane Keller ISBN: 1578512492 Publisher: Harvard Business School Press Pub. Date: 15 September, 2001 List Price: $27.50 Amazon.com Price: $18.70 |
| 4. |  | Title: Conceptualizing Measuring, and Managing Customer Based Brand Equity (Working Paper 91 123) (Photocopy Ed.) by Kevin Lane Keller ISBN: 9992847999 Publisher: Marketing Science Inst Pub. Date: 01 June, 1991 List Price: $18.00 Amazon.com Price: $18.00 |
| 5. |  | Title: Effects of Sequential Introduction of Brand Extensions by Kevin Lane Keller ISBN: 999284776X Publisher: Marketing Science Inst Pub. Date: 01 June, 1991 List Price: $18.00 Amazon.com Price: $18.00 |
| 6. |  | Title: Memory Factors in Advertising by Kevin Lane Keller ISBN: 9991724567 Publisher: Marketing Science Inst Pub. Date: 01 June, 1989 List Price: $4.00 Amazon.com Price: $4.00 |
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