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1. |  | Title: Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising by Lisa Fortini-Campbell, Lisa Fortini-Capmbell, Joseph Plummer, Bruce B. Bendinger ISBN: 0962141526 Publisher: Copy Workshop Pub. Date: April, 1992 List Price: $24.95 Amazon.com Price: $24.95 |
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